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Audio Benefits From "Viewability" Metric

Posted via MediaPost

It’s widely believed that a third or more of digital...

In Defense Of The GRP

Posted via AdExchanger

"Data-Driven Thinking" is written by members of the...

My Favorite Hallmark Day

Posted on RAIN News

Harold Ramis recently died. Not to be overly dramatic, but...

It’s Time to Rethink Rewards Programs

Posted via Mark Ramsey Media

The logic of the famous 20:80 rule dictates that...

How we built our startup office in three days

Posted in The Next Web

As Chief Strategy Officer at Triton Digital, I recently...

The Apple of My Eye

Posted via iMedia Connection

Sometimes reality exceeds your imagination. When...

The Mad Ad Dash to the Dashboard: The Auto Motive

With Apple eyeing the car dashboard, formerly monopolized by AM/FM and a bit of...

Why Streaming Music is the Next Big Money-Maker

via VentureBeat

We all know the world is going mobile. You only need to walk...

Can Programmatic Buying Save Traditional Media?

via Adotas

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services...

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