Blog

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    Is Podcasting and On-Demand Audio Part of your Strategy?

    By Triton DigitalWednesday, Feb 10, 2016 3:14 PM EST

    Well, it definitely should be, but don’t just take our word for it. There are several signs indicating that the popularity of podcasts and on-demand content is on the rise, both for audiences and advertisers alike.

    Below, we’ve compiled the data, quotes, and analysis that proves podcasting is a smart business decision that broadcasters should not just incorporate into their offering, … read more

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    One Vendor. One Robust Digital Strategy.

    By Triton DigitalWednesday, Feb 03, 2016 11:00 AM EST

    Have you ever tried to build a digital strategy using a variety of tools and technology from multiple vendors? If so, you probably know that it is no easy task.

    You have to deal with multiple points of contact that all have different processes, procedures, and technology. And often times, that technology doesn't play well with others. So, you have to develop complicated work-arounds to get the … read more

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    In Case You Missed It January 2016

    By Mike Walter, VP Strategic ServicesFriday, Jan 29, 2016 1:11 PM EST

    Google Is Folding All of Songza Into Play Music. But Songza Is Okay With That!

    <re/code> by Mark Bergan 1/4/16

    Google has a mixed record on acquisitions. Big ones, like Android, YouTube, DoubleClick and Keyhole (which became Google Earth) became cornerstones of the company. Some smaller buys, however, disintegrated — the products were absorbed or lost inside Google, and the founders … read more

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    December 2015 Insights & Trends

    By Triton DigitalThursday, Jan 28, 2016 8:34 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for December 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    2015 INSIGHTS & TRENDS

    Before diving in to the December 2015 data, we wanted to take a moment to look back at the past year. It’s been an … read more

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    November 2015 Insights & Trends

    By Triton DigitalThursday, Jan 07, 2016 8:30 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for November 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    Total Listening for All Measured Clients

    All measured clients within the Domestic U.S. showed 4,372,548 Average Active Sessions (AAS) during the Monday- … read more

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    The New Streaming Music Rates; Everything You Need to Know. A Q&A with David Oxenford.

    By Triton DigitalMonday, Dec 21, 2015 4:28 PM EST

    On Wednesday December 16, 2015 the Copyright Royalty Board released its Webcaster IV ruling, outlining the royalty rates webcasters will have to pay SoundExchange for music played over the web or on a mobile device during the period from 2016-2020.

    Triton Digital’s President of Market Development, John Rosso, hosted a Q&A with David Oxenford, ESQ, partner at Wilkinson Barker Knauer LLP … read more

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    October 2015 Insights & Trends

    By Triton DigitalMonday, Dec 07, 2015 8:30 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for October 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    Total Listening for All Measured Clients

    All measured clients within the Domestic U.S. showed an all-time high with 4,406,524 Average Active Sessions ( … read more

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    September 2015 Insights & Trends

    By Triton DigitalFriday, Nov 13, 2015 8:30 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for September 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    Total Listening for All Measured Clients

    All measured clients within the Domestic U.S. showed 4,273,667 Average Active Sessions (AAS) during the Monday- … read more

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    August 2015 Insights & Trends

    By Triton DigitalMonday, Oct 26, 2015 9:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for August 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    Total Listening for All Measured Clients

    All measured clients in August 2015 showed 4,116,715 Average Active Sessions (AAS) within the Domestic U.S. … read more

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    4 Attributes to Look for in a Complete Digital Audio Solution

    By Triton DigitalWednesday, Oct 14, 2015 10:42 AM EST

    If you’ve ever tried to piece together a complete digital audio solution from multiple vendors, you know all too well that it is no easy task. Successfully combining a variety of in-house and external technologies is often more of an expense and hassle than it’s worth.

    At the end of the day, all broadcasters want the same thing – a reliable solution that delivers the best … read more