Audio Monetization - Triton Ad Platform

The Triton Ad Platform (TAP) makes the process of creating audio advertising campaigns and flights easier than ever so you can focus on what matters most - growing your audio business!

Used by leading audio publishers globally, TAP streamlines audio campaign trafficking, delivery, and reporting. With deal flexibility, real time-insights, an intuitive interface, and granular audience targeting, TAP is a vital tool in the industry.

TAP provides radio broadcasters, streaming music services, and podcast publishers alike with the tools necessary to dynamically insert highly targeted audio ads directly into live, on-demand, and podcast audio via server-side ad insertion.

Our Data Connect feature makes audience targeting easy by allowing you to package audio as a targeted sale to compete in both digital and local broadcast markets. For example, target fine diners to sell to local restaurants.

Identify trends and make data-driven adjustments within TAP Explore, TAP Dashboards, and Inventory Available Forecasting. Leverage our Metrics API to access TAP data within your company's internal data warehouse or BI dashboards.

TAP's real-time inventory forecasting accounts for station break patterns, historical impressions, spot delivery, contending campaigns, targeting parameters, frequency capping, and more.

Streamline the management and delivery of ad creative by leveraging the power of data driven audio to serve personalized ad creative that is generated dynamically for each listener.

A programmatic guaranteed (PG) deal is an agreement between a publisher and a programmatic buyer to buy inventory directly from the publisher. It competes directly with other flights in TAP based on the same criteria as any other direct flights.

Triton SSP provides advanced publisher controls to manage advertising demand sources efficiently and maximize programmatic revenue. Gain full-control of your monetization efforts, managing floors, defining access rules, and more.

Manage audio, video & companion banners
Support custom banner sizes in addition to a broad range of IAB standard banner sizes
Creative language support for out-of-market or international delivery

Deliver spot or impression based ads
Easily and efficiently manage campaigns
Built-in competitive separation

Forecast avails according to audience listening patterns
Filter your entire inventory availability with audience data, player characteristics & geography
Capture impressions served in real-time

With TAP we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.

Tim Armstrong

Director of Digital Capability and Data, Nova Entertainment

Using TAP is the easiest part of my day. It's simple to use and never breaks down. I wish it was applicable to other parts of my daily job.

Laura Leon

Blaze Media

TAP has provided a smooth experience for campaign set-ups and the interface is clean and extremely easy to use!

Angie Ho

Digital Campaign Specialist Commercial Ops, Mediacorp

I have worked with Triton for the past 4 years and awaited the new version of TAP with great expectations. The difference cannot be overstated. The UI is incredibly intuitive and user friendly. The platform is simpler and dramatically faster to use. The design is user focused without lacking any functionality. I would highly recommend it over any other audio platform in the market. Future feature rollouts will complete the platforms offering and cement it as the market leader.

Jeremy Webb

Digital Ad Operations and Programmatic Director, ARN (Australian Radio Network)

I like the new interface so much, it is easier now to set up campaigns. I love the ability to copy and paste flights, and being able to have all the tools in one place. This was a good change.

Ayme Ferrer

Digital Media Web Consultant, NRM Communications