Desideria Mastriaco
Other articles by Desideria
The Rise of 'Plush' Media Consumption
Posted via iMedia Connection
On my way back from the NAB Conference in Las...
Making Lasting Connections
Posted via Radio Ink
It's been an interesting year in the news. Then again,...
1-to-1 vs. 1-to-many (It’s ALWAYS 1-to-many…for advertising)
Broadcast radio is a one to many scenario. Everyone hears the same music or...
Why buy the cow when I can get the songs for free?
Posted via iMedia Connection
Recently there has been a spate of artists and...
'Tis the Season for Giving. Not Wasting.
An industry friend called me the other day and asked, "Why are you so against...
The Gift That Keeps on Giving
1. Audience Has Arrived
The most recent Webcast Metrics report marks a new...
Lessons From Across The Pond
I've operated for so long inside of the U.S. radio bubble that I really had no...
Arbitron Measurement: TAM or SCAM?
There's a lot of noise in the marketplace about Arbitron launching a new "Total...