Triton

Audience Measurement Details

Audience Measurement

Comprehensive Audience Measurement

Webcast Metrics

The Webcast Metrics (WCM) audience measurement service is the industry standard for audio consumption data. It provides credible, validated data that is translated into traditional and digital metrics, enbaling publishers of all kinds to quantify the size and scale of their audio audience at global, national, and local levels.



Features
Metrics You Can Trust

The Webcast Metrics audience measurement platform is the only streaming audio measurement in the world that is accredited by the Media Ratings Council (MRC).

Real-Time Reporting

Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.

One-to-One Measurement

Webcast Metrics is census based, providing the most accurate and consistent audience data across all devices and players. No samples, surveys, or panels are utilized.

Advanced Audience Segmentation Analytics

Analyze the consumption of your content by daypart, device type, geography, distribution platform, and more.

Monthly Rankers

Webcast Metrics provides the audio industry with monthly audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.

Authentic Insights

We pride ourselves on meeting industry minimum standards so that you have the most accurate data about your audience.

Key Metrics

Session Starts (SS)

The number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.

Active Sessions (AS)

Number of sessions that were active, with a duration of at least one minute in total and any duration within the reported time period.

Total Listening Hours (TLH)

The total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period.

Average Active Sessions (AAS)

The Total Listening Hours (TLH) divided by hours in the reported time period.

Average Quarter Hour (AQH)

The average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute time period.

CUME

The number of unique listeners within the market for at least five total minutes.

Webcast Metrics Local

Webcast Metrics Local is a market-specific version of the Webcast Metrics audience measurement platform, providing credible, third-party data that enables agencies and advertisers to evaluate online audiences at the local level.



Features
Agency Stewardship System Integration

Webcast Metrics Local data is integrated into agency buying platforms, including Strata, Mediaocean, Telmar, and Imagine Communications, enabling media buyers to efficiently add premium audio inventory to their buys.

Apples-to-Apples Audience Data

Webcast Metrics Local data is comparable to broadcast audience estimates, and includes audience metrics by daypart, age, and gender.

Standard Reporting Calendar

Webcast Metrics Local data reports follow the PPM reporting calendar, releasing 13 rankers throughout each year.

Accredited

Portions of the Webcast Metrics Local data are accredited by the Media Ratings Council (MRC), providing trusted, one-to-one consumption data.

MSA Data

Webcast Metrics Local provides local market MSA data for audio streaming planning and buying.

Reliable

Our Webcast Metrics service adheres to the MRC’s Minimum Standards for Media Rating Research and any applicable measurement guidelines issued by the Interactive Advertising Bureau.

The Metrics

CUME

Number of unique listeners within the market for at least five total minutes.

CUME Rating

Unique listeners within the MSA as a percentage of the MSA demographic population.

Average Quarter Hour (AQH)

Average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute period.

AQH Rating

AQH listeners within an MSA as a percentage of the MSA demographic population.

Podcast Metrics

At Triton Digital, we are continuously working to provide you with comprehensive, enterprise-level measurement and analytics tools that enable you to better understand the performance of your on-demand and podcast content. Our Podcast Metrics measurement service is built in accordance with the IAB’s Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content. Podcast Metrics enables you to view metrics by date range, geography, device, podcast name, episode title, and more.



The Metrics
Downloads (Net)

The number of unique files that were downloaded, including both partial & complete downloads.

Downloads (Gross)

The number of non-unique files that were downloaded, including both partial & complete downloads.

Listeners (Net)

The number of individual users that downloaded content for either immediate or future consumption.

Downloaded Hours (Net)

The number of hours of podcast content that were downloaded, as a sum of the valid Downloads. This includes both partial & complete downloads.

Get The Monthly Rankers Delivered to Your Inbox

Click below to have the industry's most sought-after listening data for the top-performing audio streaming stations and networks delivered to your inbox monthly.

Integrated Tools

Audio Advertising

Leverage our wide array of audio advertising solutions to generate incremental revenue.

Audio Streaming

Ensure that your audio content is delivered seamlessly, and in the highest quality.

Audience Engagement

Engage your audience, grow your database, and generate revenue.

Triton

  • Atlanta
  • London
  • Los Angeles
  • Madrid
  • Mauritius
  • Miami
  • Montreal
  • New York
  • Pretoria
  • Singapore
  • Sydney