Triton

Audience Measurement Details

Audience Measurement

Comprehensive Streaming Measurement

The Standard in Streaming Audio & Podcast Measurement

With more than a decade of measurement expertise, Triton’s streaming audio and podcast measurement solutions are best-in-class, providing the world's most reliable and validated data around how, when, and where streaming audio and podcast content is being consumed. Additionally, Triton's Metrics API enables publishers to seamlessly access data from the Explore view of Webcast Metrics, Streaming Metrics, and Podcast Metrics directly within their internal data warehouse and BI dashboards.



Webcast Metrics

The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data, providing an enhanced service to eligible publishers which have been certified to meet a broader set of technical and operational requirements and which are subject to third-party audit. Webcast Metrics publishers receive access to an expanded set of metrics that have been validated through an enhanced process, including audio consumption by daypart, device type, geography, distribution platform, audience detail, and more.



Features
Metrics You Can Trust

Triton's Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. Subject to a third-party audit, audio publishers around the world trust Webcast Metrics data to analyze the consumption of their content.

Real Time Reporting

Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.

One-to-One Measurement

Webcast Metrics is census based, providing the most accurate and consistent audience data across all devices and players. No samples, surveys, or panels are utilized.

Global Monthly Rankers

Webcast Metrics provides the audio industry with the Global audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.

API Availability

Utilize our Metrics API to seamlessly access data from the Explore view of Webcast Metrics directly within your company's data warehouse and BI dashboards.

Authentic & Validated Insights

We pride ourselves on meeting industry standards so that you have the most accurate and reliable data as it relates to the consumption of your audio content.

Key Metrics

Session Starts (SS)

The number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.

Active Sessions (AS)

Number of sessions that were active, with a duration of at least one minute in total and any duration within the reported time period.

Total Listening Hours (TLH)

The total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period.

Average Active Sessions (AAS)

The Total Listening Hours (TLH) divided by hours in the reported time period.

Average Quarter Hour (AQH)

The average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute time period.

CUME

The number of unique listeners within the market for at least five total minutes.

Webcast Metrics Local

Webcast Metrics Local is a market-specific version of the Webcast Metrics audience measurement platform, providing credible, third-party data that enables agencies and advertisers to evaluate online audiences at the local level.



Features
Agency Stewardship System Integration

Webcast Metrics Local data is integrated into agency buying platforms, including Strata, Mediaocean, Telmar, and Imagine Communications, enabling media buyers to efficiently add premium audio inventory to their buys.

Apples-to-Apples Audience Data

Webcast Metrics Local data is comparable to broadcast audience estimates, and includes audience metrics by daypart, age, and gender.

Standard Reporting Calendar

Webcast Metrics Local data reports follow the PPM reporting calendar, releasing 13 rankers throughout each year.

MSA Data

Webcast Metrics Local provides local market MSA data for audio streaming planning and buying.

Reliable

Our Webcast Metrics service adheres to the measurement guidelines issued by the Interactive Advertising Bureau.

The Metrics

CUME

Number of unique listeners within the market for at least five total minutes.

CUME Rating

Unique listeners within the MSA as a percentage of the MSA demographic population.

Average Quarter Hour (AQH)

Average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute period.

AQH Rating

AQH listeners within an MSA as a percentage of the MSA demographic population.

Streaming Metrics

The industry's leading publishers from around the world rely on Triton's streaming audio metrics to understand the consumption of their audio streams by daypart, device, geography, distribution platform and more across a number of internet-connected devices including smart speakers, desktop computers, mobile, TV, and tablets.



Features
Real Time Reporting

Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.

Explore View

Leverage our insightful Explore dashboard to view consumption metrics across a number of parameters including location, device, content title, date, and more.

Export Capabilities

Data can be easily exported into an Excel file for sharing and offline manipulation.

Global Monthly Rankers

Webcast Metrics provides the audio industry with the Global audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.

API Availability

Utilize our Metrics API to access data from the Explore view of Streaming Metrics directly within your company's internal or external BI dashboards.

Authentic & Validated Insights

We pride ourselves on meeting industry standards so that you have the most accurate and reliable data as it relates to the consumption of your audio content.

Key Metrics

Average Active Sessions (AAS)

The Total Listening Hours (TLH) divided by hours in the reported time period.

CUME

The number of unique listeners within the market for at least five total minutes.

Session Starts (SS)

The total number of sessions with a minimum duration of one minute in length that were started within the reported time period. Any/all invalid sessions are omitted.

Total Listening Hours (TLH)

The Total Listening Hours (TLH) divided by hours in the reported time period.

Podcast Metrics

At Triton Digital, we are continuously working to provide you with comprehensive, enterprise-level measurement and analytics tools that enable you to better understand the performance of your on-demand and podcast content. Our Podcast Metrics measurement service is built in accordance with the IAB’s Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content. Podcast Metrics enables you to view metrics by date range, geography, device, podcast name, episode title, and more.



The Metrics
Downloads (Net)

The number of unique files that were downloaded, including both partial & complete downloads.

Downloads (Gross)

The number of non-unique files that were downloaded, including both partial & complete downloads.

Listeners (Net)

The number of individual users that downloaded content for either immediate or future consumption.

Downloaded Hours (Net)

The number of hours of podcast content that were downloaded, as a sum of the valid Downloads. This includes both partial & complete downloads.

Get The Monthly Rankers Delivered to Your Inbox

Click below to have the industry's most sought-after listening data for the top-performing audio streaming stations and networks delivered to your inbox monthly.

Integrated Tools

Audio Advertising

Leverage our wide array of audio advertising solutions to generate incremental revenue.

Audio Streaming

Ensure that your audio content is delivered seamlessly, and in the highest quality.

Podcasting

State-of-the-art, comprehensive technology to support your podcast strategy.

Triton