Comprehensive Audience Measurement
The Webcast Metrics (WCM) audience measurement service is the industry standard for audio consumption data. It provides credible, validated data that is translated into traditional and digital metrics, enabling publishers of all kinds to quantify the size and scale of their audio audience at global, national, and local levels.
Metrics You Can Trust
The Webcast Metrics audience measurement platform is the only streaming audio measurement in the world that is accredited by the Media Ratings Council (MRC).
Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.
Webcast Metrics is census based, providing the most accurate and consistent audience data across all devices and players. No samples, surveys, or panels are utilized.
Advanced Audience Segmentation Analytics
Analyze the consumption of your content by daypart, device type, geography, distribution platform, and more.
Webcast Metrics provides the audio industry with monthly audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.
We pride ourselves on meeting industry minimum standards so that you have the most accurate data about your audience.
Session Starts (SS)
The number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.
Active Sessions (AS)
Number of sessions that were active, with a duration of at least one minute in total and any duration within the reported time period.
Total Listening Hours (TLH)
The total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period.
Average Active Sessions (AAS)
The Total Listening Hours (TLH) divided by hours in the reported time period.
Average Quarter Hour (AQH)
The average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute time period.
The number of unique listeners within the market for at least five total minutes.
Webcast Metrics Local
Webcast Metrics Local is a market-specific version of the Webcast Metrics audience measurement platform, providing credible, third-party data that enables agencies and advertisers to evaluate online audiences at the local level.
Agency Stewardship System Integration
Webcast Metrics Local data is integrated into agency buying platforms, including Strata, Mediaocean, Telmar, and Imagine Communications, enabling media buyers to efficiently add premium audio inventory to their buys.
Apples-to-Apples Audience Data
Webcast Metrics Local data is comparable to broadcast audience estimates, and includes audience metrics by daypart, age, and gender.
Standard Reporting Calendar
Webcast Metrics Local data reports follow the PPM reporting calendar, releasing 13 rankers throughout each year.
Portions of the Webcast Metrics Local data are accredited by the Media Ratings Council (MRC), providing trusted, one-to-one consumption data.
Webcast Metrics Local provides local market MSA data for audio streaming planning and buying.
Our Webcast Metrics service adheres to the MRC’s Minimum Standards for Media Rating Research and any applicable measurement guidelines issued by the Interactive Advertising Bureau.
Number of unique listeners within the market for at least five total minutes.
Unique listeners within the MSA as a percentage of the MSA demographic population.
Average Quarter Hour (AQH)
Average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute period.
AQH listeners within an MSA as a percentage of the MSA demographic population.
At Triton Digital, we are continuously working to provide you with comprehensive, enterprise-level measurement and analytics tools that enable you to better understand the performance of your on-demand and podcast content. Our Podcast Metrics measurement service is built in accordance with the IAB’s Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content. Podcast Metrics enables you to view metrics by date range, geography, device, podcast name, episode title, and more.
The number of unique files that were downloaded, including both partial & complete downloads.
The number of non-unique files that were downloaded, including both partial & complete downloads.
The number of individual users that downloaded content for either immediate or future consumption.
Downloaded Hours (Net)
The number of hours of podcast content that were downloaded, as a sum of the valid Downloads. This includes both partial & complete downloads.
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