Comprehensive Streaming Audience Measurement
The Triton Digital Difference
Trusted Digital Audio and Podcast Measurement
With more than a decade of measurement expertise, our Rankers & Reports provide buyers with the trusted, third-party digital audio and podcast measurement they need to make informed decisions around advertising. Furthermore, our reports provide Publishers and Networks with the reputable consumption data they need to grow their audio & podcast strategies, gain a better understanding of their listening audiences, & increase their advertising revenue.
Rigorous Quality Control
Webcast Metrics ensures that only real listeners are counted. For instance, sessions under one minute in length, in addition to sessions lasting more than 24 hours, are filtered out.
True Census Measurement
Webcast Metrics is census-based, providing the most accurate and consistent audience listening data across all devices, including smart speakers, desktop, mobile, TV, tablets, and other internet-connected devices. No samples, surveys, or panels are utilized.
Pioneering Podcast Metrics
Our pioneering Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.
Over the last ten years, Triton’s knowledgeable team and unparalleled suite of audio technology has enabled us to meaningfully grow and expand our digital audio and podcast strategy across LATAM.- Vicent Argudo, CDO
Where podcasting is a relatively new channel for us, it was critical that we choose a technology partner that could provide powerful, flexible, and easy-to-use solutions that truly streamline the creation, measurement, and monetization of our content. Triton provided all of this, in addition to a level of knowledge and support that we didn’t find in any other partner.- Emanuel Ponciano Bomfim, Editor, Audio Center
We are thrilled to participate in Triton’s Podcast Reports, as approaching the marketplace with validated and transparent measurement remains a critically important component of our overall podcast strategy.- Stuart Last, CEO
We are pleased to partner with Triton, as an important provider in helping us grow our digital audio business.- Andrew Snook, Director of Digital
Triton Digital’s Podcast Metrics Report is highly regarded by the advertising community for independent measurement and comparative data on podcast networks and titles. We are confident that our debut will affirm the strength of the cabana podcast portfolio and its value to advertisers.- Cathy Csukas, Co-Founder and Co-Chief Executive Officer
The platform contains all of the tools we need to create more content and distribute it to our loyal listeners in fun and engaging ways, which will undoubtedly help us further our reach and the reach of our clients.- Kenn Delbridge, Owner & Sound Designer
The decision to partner with Triton Digital was an easy one, as their comprehensive and reliable suite of podcast and online audio technology is unmatched.- Yew Jin Kang, Group Chief Technology Officer
Triton has provided us with access to new revenue sources and communication solutions that have enabled us to further develop the monetization of digital audio in the programmatic environment.- Rocío Echevarría Estívariz, Director of Digital Business
About Triton Metrics
The trusted standard in online audio measurement.
Triton Streaming Metrics
The industry standard for online audio consumption data. Triton's Streaming Metrics measurement service provides credible data that enables audio publishers around the world to analyze the consumption of their content by daypart, device type, geography, distribution platform, and more.
Webcast Metrics (National)
Triton's Webcast Metrics® measurement service provides the same credible data that Streaming Metrics provides, with an added layer of validation as it is subject to a third-party audit. Additionally, Webcast Metrics provides publishers with expanded audience detail in addition to increased visibility through integrations with a number of agency planning systems.
Webcast Metrics (Local)
A premium, radio market-specific version of our Webcast Metrics product that enables publishers to quantify their digital audience at the local level, and share those metrics with media buyers via their stewardship systems.
Triton Streaming Rankers
The Triton Streaming Metrics Rankers are a listing of the top performing digital audio publishers and sales networks as measured by Triton’s Streaming Metrics and Webcast Metrics measurement services. Rankers are currently available for the US, LATAM and EMEA regions.
About Podcast Metrics
Analyzing the listenership and performance of your podcast content just got easier.
Built in Accordance with IAB Guidelines
Our Podcast Metrics measurement service is built in accordance with the IAB's Podcast Technical Measurement Guidelines, providing accurate, clear, and consistent consumption data.
Our Podcast Explore feature enables you to conduct an in-depth analysis of how, when, and where your podcast content is being consumed, with the ability to view metrics by date range, geography, device, podcast name, episode title, and more.
Insightful Consumption Metrics
Podcast Metrics provides a range of data to help publishers understand their listenership, including Downloads (Net), Downloads (Gross), Listeners (Net), and Downloaded Hours (Net). View metrics by date range, geography, device, podcast name, episode title, and more.
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State-of-the-art, comprehensive technology to support your podcast strategy.