Audience Measurement

Audience Measurement

Comprehensive Streaming Audience Measurement

The Triton Digital Difference

Trusted Digital Audio and Podcast Measurement

With more than a decade of of measurement expertise, our Rankers & Reports provide buyers with the trusted, third-party digital audio and podcast measurement they need to make informed decisions around advertising. Furthermore, our reports provide Publishers and Networks with the reputable consumption data they need to grow their audio & podcast strategies, gain a better understanding of their listening audiences, & increase their advertising revenue.

Rigorous Quality Control

Webcast Metrics ensures that only real listeners are counted. For instance, sessions under one minute in length, in addition to sessions lasting more than 24 hours, are filtered out.

True Census Measurement

Webcast Metrics is census-based, providing the most accurate and consistent audience listening data across all devices, including smart speakers, desktop, mobile, TV, tablets, and other internet-connected devices. No samples, surveys, or panels are utilized.

Pioneering Podcast Metrics

Our pioneering Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

About Webcast Metrics

The trusted standard in online audio measurement.


Webcast Metrics (National)

Measures listening across all devices in every location; from desktop to mobile, TV to tablets and smart speakers, across broadcasters, podcasters, streaming music services, and audio on-demand.

Webcast Metrics (Local)

A premium, radio market-specific version of our Webcast Metrics product, enabling publishers of all kinds to quantify their digital audience at the local level, and to share those metrics with media buyers within their stewardship systems.

Monthly Rankers

Webcast Metrics provides the audio industry with monthly audience Rankers that provide listening data for the top-performing audio stations and networks across the globe, including iHeart Radio, Prisa Radio, NPR, Entercom, AccuRadio, Sky Radio and more.

About Podcast Metrics

Analyzing the listenership and performance of your podcast content just got easier.


Built in Accordance with IAB Guidelines

Our Podcast Metrics measurement service is built in accordance with the IAB's Podcast Technical Measurement Guidelines, providing accurate, clear, and consistent consumption data.

In-Depth Analysis

Our Podcast Explore feature enables you to conduct an in-depth analysis of how, when, and where your podcast content is being consumed, with the ability to view metrics by date range, geography, device, podcast name, episode title, and more.

Insightful Consumption Metrics

Podcast Metrics provides a range of data to help publishers understand their listenership, including Downloads (Net), Downloads (Gross), Listeners (Net), and Downloaded Hours (Net). View metrics by date range, geography, device, podcast name, episode title, and more.

Get The Monthly Rankers Delivered to Your Inbox

Click below to have the industry's most sought-after listening data for the top-performing audio streaming stations and networks delivered to your inbox monthly.

Integrated Tools

Audio Advertising

Leverage our wide array of audio advertising solutions to generate incremental revenue.

Audio Streaming

Ensure that your audio content is delivered seamlessly, and in the highest quality.


State-of-the-art, comprehensive technology to support your podcast strategy.


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