Frequently Asked Questions
What does Triton Digital® do?
Triton Digital is a leading ad tech provider to the digital audio marketplace. Our technologies enable live and on demand publishers to grow audience and revenue globally. Triton brought the first ever Audio Ad Exchange (a2x) to market. In the case of the audio ad exchange, a2x, Triton acts as an SSP (Yield-Op) providing a wall of premium inventories to programmatic buyers, agencies, and brands.
What are the advantages of buying through the exchange?
Buying through the exchange facilitates rapid and precise transactions, mitigating waste and resulting in the greatest efficiency for advertisers. With a2x, you have access to live and on-demand streamers such as SoundCloud, Prisa, Talpa/OMS, CBS, MLB, ESPN, Cumulus & more.
How many digital audio publishers are included within the a2x® exchange?
There are over 150 publishers across the globe. For a full publisher list click here. Triton continues to onboard premium publishers on an ongoing basis in order to continually increase scale.
Does a2x include podcast inventories?
At the moment, a2x does not have podcast inventories available. Triton does have key podcast partnerships on a global basis to assist in monetization of inventories.
Can I secure inventory with one publisher and not all in the exchange?
Yes, if a programmatic deal is in place between buyer and publisher, or if the capabilities are available within your DSP.
What DSPs are integrated in a2x?
a2x is currently integrated with the AppNexus Console, The Trade Desk, StrikeAd, AudioTrade and RTBiQ. For campaign set up, please contact your DSP Account Manager. Triton will continue to integrate with the leading DSPs.
Is a2x an SSP?
Yes, through our publisher product, Yield-Op.
What is your CPM recommendation?
The average CPM clearing pirce in the network is $4. Higher CPMs typically result in higher throughput from the exchange. CPM varies based on the following dynamics: supply vs demand; season; targeting parameters; enrichment of impression; etc.
What does the CPM cover?
CPM in the exchange only applies to the audio impression (synced companion display banner is at no additional fee). The CPM could be dynamic and you should note the DSP fee when transacting.
Are there minimum spend requirements?
a2x requires no minimums in the exchange.
What are a2x targeting capabilities?
a2x buyers can target by geo, device, and genre/format. Buyers may also utilize 1st & 3rd Party data against cookie or mobile advertising ID.
Can you zip target?
Which devices can clients buy a2x on?
Web, mobile, tablet, and consoles.
Can you set frequency caps?
Yes, frequency caps may be utilized.
If I have my own DMP, can I utilize my DMP segments through a2x?
a2x is compatible through DSPs to support leading DMPs. Refer to your DSP for data integration.
Do I need a separate set of 3rd party trackers for banners and audio?
Triton highly recommends 1x1 tracker on audio and separate set of display trackers.
How to use macros for attribution?
A macro is a variable that you can use to dynamically insert data into a tracker for reporting or campaign attribution. Trackers are most commonly placed as part of the audio and banner impression URLs. Macros can also be used in any other URL in the creative. A full list of supported macros is available here
Can you provide site-level reporting?
Access reporting by impressions, geo, and device available within your DSP; Additional a2x reporting by publisher and station, format/genre and geo is available from: a2x Support@TritonDigital.com.