The Webcast Metrics® audience measurement solution provides credible, third-party data that is translated into traditional and digital metrics, making it possible for audio publishers to quantify the size and scale of their online audience.
Webcast Metrics is the only MRC accredited source for digital audio listening data. It has quickly become the trusted source for comprehensive measurement with more audio ad buys worldwide relying on Webcast Metrics than on any other data.
Webcast Metrics Local
Webcast Metrics Local is a premium market-specific version of our standard Webcast Metrics product, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level.
We measure all online audio listening across all devices; from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and digital on-demand.
Webcast Metrics is 100% census-based methodology providing the most accurate and consistent audience data. No samples, surveys or panels are utilized.
Thousands of streams are measured in real-time so you know in real-time what your audience is and isn’t reacting to. This allows you to manage your assets (from staffing to inventory) accordingly.
Our customizable dashboard allows you to compare your audience statistics on three levels: how your audience compares to the total measured audience; most popular stations in terms of genre; and how your content compares historically to other content out there.