Measurement

The Webcast Metrics® audience measurement platform is the only MRC accredited online audio audience measurement solution in the world, and has been measuring the streaming audio space since 2008.  

Webcast Metrics provides the audio industry with monthly audience Rankers that provide listening data for the top-performing digital audio stations and networks across the globe, including iHeart, Pandora, Spotify, NPR, Cumulus, CBS and ESPN.  

Over the last 9 years, Webcast Metrics data has become the currency for streaming audio advertising in the U.S., making it easy for advertisers and brands to determine the best destination and time to reach their target audience.

Solutions

Webcast Metrics

Webcast Metrics Local

Capabilities

Comprehensive Measurement

True census measurement, capturing all listening, all the time.  We measure all online audio listening across all devices in every location; from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and digital on-demand.

Audience Analysis

The robust audience analysis tool within Webcast Metrics provides you with even deeper insights into your streaming audience listenership and content performance, by enabling you to analyze your streaming audience by custom daypart, device type, geography, distribution platforms, and more.

Where Your Audience Is Known

Webcast Metrics is 100% census-based, providing the most accurate and consistent audience data. No samples, surveys, or panels are utilized.

Quality Control

With best-in-class robotic activity and fraud detection, you can be sure that only real listeners are being counted. 

Get Started

Contact us to learn more.

We look forward to speaking with you!