Measurement

Special Advisory regarding iHeart Media Cume in Webcast Metrics Local ›

The Webcast Metrics® audience measurement solution provides credible, third-party data that is translated into traditional and digital metrics, making it possible for audio publishers to quantify the size and scale of their online audience.

Solutions

Webcast Metrics

Webcast Metrics Local

Capabilities

Comprehensive Measurement

We measure all online audio listening across all devices; from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and digital on-demand.

100% Census-Based

Webcast Metrics is 100% census-based methodology providing the most accurate and consistent audience data. No samples, surveys or panels are utilized.

Real-Time

Thousands of streams are measured in real-time so you know in real-time what your audience is and isn’t reacting to. This allows you to manage your assets (from staffing to inventory) accordingly.

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We look forward to speaking with you!