The Webcast Metrics® audience measurement platform is the only streaming audio measurement service in the world that is accredited by the Media Rating Council. The currency for streaming audio advertising, Webcast Metrics makes it easy for advertisers and brands to determine the best place and time to reach their target audience.
Webcast Metrics measures listening across all devices in every location; from desktop to mobile, TV to tablets, across broadcasters, podcasters, streaming music services, and audio on-demand.
Webcast Metrics Local
Webcast Metrics Local is a premium, market-specific version of our standard Webcast Metrics product, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level.
Webcast Metrics measures it all - from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and audio on-demand. Regardless of where or how your audio content is being streamed, Webcast Metrics will capture all listening.
Webcast Metrics is 100% census-based methodology, providing the most accurate and consistent audience data. No samples, surveys or panels are utilized.
Ability to React in Real-time
Thousands of streams are measured in real-time so you know what your audience is reacting to right away, enabling you to manage your assets - from staffing to inventory - accordingly.