The audio measurement solution, Webcast Metrics®, is the industry standard for digital audio listening data. It provides credible, third-party data that is translated into traditional and digital metrics to facilitate both kinds of media buying.
Measurement You Can Trust
Accredited by the Media Rating Council, the organization that sets the standard in media audience measurement, Webcast Metrics is the only accredited source for digital audio listening data.
Webcast Metrics is based on census data, rather than consumer surveys, providing the most accurate and consistent audience data counting actual streaming consumption. No samples, surveys or panels are utilized.
Thousands of streams are measured in real-time allowing you to get your data wherever, whenever. It lets you know in real-time what the audience is reacting to and what it isn't. This allows you to manage your assets (from staffing to inventory) accordingly.
A customizable dashboard allows you to compare your audience statistics on three levels: how your audience compares to the total measured audience; most popular stations in terms of genre; and how your content compares historically to other content out there.
Audience Data at the Local Level
Webcast Metrics Local (WCML) is a premium, market-specific audio measurement solution, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level. By having access to this granular level of data, Webcast Metrics can provide intelligence allowing for segmentation never before offered. With this intelligence, advertisers can now quantify audience based on where content is consumed, not where the station is based.