The Webcast Metrics® audience measurement platform is the only MRC accredited online audio audience measurement solution in the world, and has been measuring the streaming audio space since 2008. Built with flexibility in mind, Webcast Metrics is CDN agnostic, optimized to work with your content delivery network of choice.
Webcast Metrics provides the audio industry with monthly audience Rankers that provide listening data for the top-performing digital audio stations and networks across the globe, including iHeart, Pandora, Spotify, NPR, Cumulus, CBS and ESPN.
Over the last 9 years, Webcast Metrics data has become the currency for streaming audio advertising in the U.S., making it easy for advertisers and brands to determine the best destination and time to reach their target audience.
Webcast Metrics is the only MRC accredited source for digital audio listening data. It has quickly become the trusted source for comprehensive measurement with more audio ad buys worldwide relying on Webcast Metrics than on any other data.
Our Podcast Metrics measurement service is built in accordance with the IAB's Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content.
Webcast Metrics Local
Webcast Metrics Local is a premium, market-specific version of our standard Webcast Metrics product, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level.
Webcast Metrics was built with flexibility in mind, and can work with the CDN of your choosing.
True census measurement, capturing all listening, all the time. We measure all online audio listening across all devices in every location; from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and digital on-demand.
The robust audience analysis tool within Webcast Metrics provides you with even deeper insights into your streaming audience listenership and content performance, by enabling you to analyze your streaming audience by custom daypart, device type, geography, distribution platforms, and more.
Where Your Audience Is Known
Webcast Metrics is 100% census-based, providing the most accurate and consistent audience data. No samples, surveys, or panels are utilized.