The Triton Advertising Platform, Tap, provides radio broadcasters, streaming music services, and podcast publishers alike with the tools necessary to dynamically insert highly-targeted audio ads directly into live and on-demand audio via server-side ad insertion (SSAI).
Dynamically stitches pre-rolls, mid-roll, and post-roll audio ads directly into podcast episodes or files.
Catered to playlist-based or on-demand streaming music services.
Designed for live stream of terrestrial station programming and monetization ad replacement.
Enhanced Targeting Capabilities
The enhanced targeting capabilities that are available within Tap enable audio publishers to increase the value of their inventory, as well as the return on investment for their advertisers.
IABv2 Podcast Compliant
Our Tap Podcast advertising platform is IABv2 compliant.
Automate direct sales efforts and alleviate the manual process of selling guaranteed inventory.
VAST Creative Support for Live Streaming
Tap Live supports VAST creative to make ad trafficking and third-party ad serving on your live streams easy.
Simplified Campaign Management
Control campaign pace, priority and urgency in real time. Take it a step further by integrating with your in-house trafficking systems via API.
Filter inventory availability with audience data, player characteristics and geography, and report on impressions delivered in real-time.
Powerful Targeting & 3rd Party Tracking
Hyper-target the right message to the right listener, while keeping your agencies and advertisers informed on the performance of your campaign.