The Triton Advertising Platform (Tap) is a customizable ad platform designed to help digital audio publishers increase monetization for live and on-demand content. Tap is built specifically for audio, enabling broadcasters, podcasters and digital music services to effectively streamline operations and maximize revenue.
Tap Podcast is designed to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast.
On Demand Streaming
Tap OnDemand is designed to dynamically inject ads within a playlist of on demand songs through a webcasting or pureplay publisher.
Tap Live is designed to dynamically inject ads within a live stream to allow the replacement of ads that run on AM/FM signals.
Tap provides the necessary tools to effectively forecast available inventory and package it with audience data, increasing the effectiveness of digital audio campaigns. Deliver highly targeted, contextually relevant ads to your audience, allowing you to better serve your listeners while increasing the value for advertisers.
Connect seamlessly with all major broadcast traffic systems in addition to our Audio Ad Exchange, Audio Ad Network, Media Buying API, and Yield Optimizer.
IAB DAAST Compliant
Compatible with the IAB’s Digital Audio Ad Serving Template (DAAST) specification, DAAST ensures a standard method of tracking for advertisers, enabling a more automated and streamlined approach to digital audio ad serving.
Easily manage audio, video, and companion banners with support of custom and IAB standard sizes.
Deliver spot- or Impression-based ads and efficiently manage your audio campaigns. Easily add competitive separation, and track audio and display impressions.
Forecasting & Affidavits
Forecast avails according to audience listening patterns and filter inventory availability with audience data, player characteristics and geography.
Media Buying API
Connect the core platform directly with legacy order and trafficking systems.
Add first and third-party data, user registration, cookies, cross-channel device ID.