Varick Media Utilizing Triton Digital’s a2x® to Further Programmatic Audio Advertising in Canada
Partnership Provides Canadian Advertisers and Agencies with Access to Premium Digital Audio Inventory
NEW YORK – May 03, 2017 – Varick Media, an audience-centric digital marketing company, announced today the expansion of its partnership with Triton Digital, the leading
a2x enables advertisers and agencies throughout Canada to buy digital audio advertising programmatically in real time, and scale their campaigns across any number of Canadian and international publishers through a single marketplace, which includes a multitude of top-tier internet audio publishers.
Digital audio is growing at a rapid pace given
“Consumers are dynamic, which means media plans should be as well,” said Gabe Dunlop, Varick’s Country Manager of Canada. “Triton’s a2x allows us to fully leverage this opportunity by providing our advertisers with a single, intuitive marketplace whereby digital audio can be bought programmatically alongside mobile, video, social, native and display. We look forward to leveraging a2x in Canada to further the success of our advertisers, and to grow the programmatic advertising industry as a whole.”
“As reported by eMarketer, mobile ad spend is estimated to reach $3 Billion in Canada this year, which will open up
About Varick Media Management
Varick is an
About Triton Digital
Triton Digital’s® (www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.