Univision Radio Extends Contract with Triton Digital for Digital Audio Advertising Technology
Two Year Contract Extension Includes a2x, Advertising Platform, Streaming, Measurement and Royalty Reporting
LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Univision Radio has extended and expanded its contract with the company. The two year extension will provide access to Triton Digital solutions including a2x™, Advertising Platform, Streaming, Webcast Metrics® and royalty reporting.
Univision Radio is the leading radio network for Hispanic America and has been a Triton partner since 2007. The Company will extend its usage to include the recently released a2x programmatic ad exchange for digital audio. Univision Radio will continue its use of Triton’s Advertising Platform, which provides campaign management and ad insertion technology to monetize streaming broadcasts by delivering highly contextual and appropriate ads.
Lee Davis, EVP of Sales at Univision Radio said, “We are excited to expand our relationship with Triton Digital. This partnership will allow us to continue providing advertisers with innovative streaming solutions, as well as a great experience for our growing digital audience.”
“Univision is a forward-thinking publisher that realizes the importance of digital within the radio market,” said Dominick Milano, President of Publisher Development at Triton Digital. “Triton is dedicated to innovation and will continue to provide Univision and our other publisher clients with ever-evolving technology that enables them to fully monetize their content.”
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
Nicole Cornwell, 617-986-5014