Tuned Global Selects Triton Digital’s Advertising Technology to Manage and Monetize its Mobile Apps
Tuned Global to Leverage Triton’s Advertising Platform and Programmatic Audio Ad Exchange to Enrich User Experience and Improve Ad Performance
LOS ANGELES – MARCH 01, 2016 –Tuned Global, a leading white label digital music provider in Australia and South East Asia, today announced an audio advertising partnership with Triton Digital®, a leading technology provider for the audio industry, that will allow the firm to astutely monetize their customised mobile music apps for brands and labels through premium targeted audio ads.
Tuned Global will join a2x®, Triton’s premiere programmatic audio exchange, to enable the programmatic purchase of its digital audio inventory across its white label music streaming apps. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficiency for advertisers. The inventory will be packaged with consumer data containing information on online purchase intent, household demographics and behavioral propensities, allowing advertisers to reach highly targeted audiences in Australia, New Zealand, Southeast Asia and the United States in real-time, while maintaining a great in-app experience for the user thanks to content relevancy.
Tuned Global will also employ Triton’s advertising platform, Tap OnDemand, to insert mobile ads within on-demand playlists or interactive radio stations, enabling Tuned Global’s clients to streamline ad operations and maximize revenue.
“As a mobile-first company committed to delivering an exceptional listening experience, the ability to inject premium, targeted ads that are both relevant and engaging is critical,” said Con Raso, Managing Director at Tuned Global. “A highly engaged audience means more ad impressions to serve, and a highly segmented audience is an opportunity to drive higher ROI for our advertising and brand partners. Triton brings unparalleled streaming expertise and industry-leading advertising technology to the table, and we are delighted to be partnering with them to offer the most profitable mobile solution for our clients and the best listening experience for their audience.”
“We are pleased to provide Tuned Global with the technology necessary to provide a best-in-class ad solution and an unbeatable listening experience across its mobile music apps,” said Benjamin Masse, SVP/GM of Advertising at Triton Digital. “We are thrilled to include its audio inventory in our exchange, helping advertisers to connect with their target audiences in meaningful and significant ways.”
About Tuned Global
Tuned Global (www.tunedglobal.com) is the leading business to business provider of white label digital music streaming and downloading solutions in Asia Pacific. The Australia and South East Asia headquartered company enables brands to harness the #PowerOfMusic as a potent marketing tool in their digital strategy to acquire, retain and engage customers, and collect valuable data to know them better. McDonalds, Coca Cola, Samsung, Virgin Mobile and L’Oreal have already trusted them.
About Triton Digital
Triton Digital’s® (https://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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