Triton Digital Receives Compliance Certification from the Trustworthy Accountability Group
Certification Demonstrates Triton’s Commitment to Providing Advertisers with Trustworthy and Transparent Digital Audio Advertisement Transactions Within a2x®
LOS ANGELES — September 08, 2015 — Triton Digital®, a leading provider of technology for the audio industry, today announced that it has been named to the list of advertising technology companies certified by the Trustworthy Accountability Group's Inventory Quality Guidelines (IQG) 2.0 initiative. IQG is a voluntary, self-regulatory program that supports the development of common standards to provide greater transparency and better brand safety throughout the digital advertising supply chain. Publishers, advertisers, ad networks, exchanges, and all technology platforms in between are invited to make disclosures about the quality of their inventory and/or creative to ensure a higher commitment to trust and accountability across the industry. Triton Digital is the first company of its kind within the audio space to earn certification.
Completion of the IQG certification program demonstrates Triton’s dedication to brand safety, transparency, and trustworthy ad placements as it relates to inventory transacted through the Triton Digital audio ad exchange, a2x. a2x enables programmatic buying of highly targeted online and mobile digital audio inventory, enhancing the ability to manage, buy and sell third-party advertising campaigns.
As part of the certification program, Triton not only completed an extensive training and self-audit, but also commissioned Ernst & Young to independently validate their adherence to the IQG guidelines. This third-party validation demonstrates Triton’s commitment to industry leadership in the digital audio marketplace and earned them a spot in the elite Tier 1 Independent Validation list.
“IQG certification is an important contributor to increasing both trust and demand within the advertising industry,” said Benjamin Masse, SVP & GM, Advertising at Triton Digital. “We are committed to reassuring publishers and advertisers alike that all audio advertising inventory transactions within a2x are 100% compliant with IQG guidelines.”
“Triton’s enthusiasm and commitment to quality assurance was clear from the onset of the certification process,” said Mike Zaneis, CEO of Trustworthy Accountability Group. We are thrilled to have one of the biggest players in the audio industry not only opt into this certification but have a third party validate their compliance, making buying audio advertising inventory even easier and more trustworthy.”
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Trustworthy Accountability Group
The Trustworthy Accountability Group was created to spur transformational improvement at scale across the digital advertising ecosystem, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. For more information on TAG, please visit tagtoday.net.
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