Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x®
VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio industry, and Western Media Group (WMG), a leading supplier of independent cross-media solutions in Western Canada, today announced an agreement whereby Western Media Group will exclusively operate Triton’s programmatic audio advertising exchange, a2x, in Canada.
a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers. This partnership will enable advertisers and agencies throughout Canada to buy digital audio advertising programmatically and scale their campaigns across any number of Canadian and international publishers through a single exchange.
“We are thrilled to have Western Media Group oversee a2x in Canada,” said John Rosso, President of Market Development at Triton Digital. “Between their impressive network, experience in radio, and unparalleled advertising expertise, they are the perfect partner with which to bring new Canadian publishers and advertisers to the exchange.”
“We are pleased to partner with Triton Digital to help media companies, agency buyers and direct advertisers in Canada benefit from the tremendous reach and scale of programmatic audio,” said David St Laurent, President at Western Media Group. “With listener-level targeting and one-to-one delivery, digital audio is an incredibly powerful compliment to other advertising channels that will undoubtedly enhance the advertising landscape as a whole in Canada.”
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Western Media Group
Western Media Group is an original provider of truly independent cross-media solutions in Canada. Spanning television, digital, radio and out-of-home media, Western Media Group provides agencies and advertisers access to a broad inventory of media properties, on-demand. Headquartered out of Vancouver, B.C., Western Media Group continues to expand into new digital and traditional media offerings. Please visit us at www.westernmediagroup.ca or on Twitter at @westernmedia.
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David St Laurent
Western Media Group