Swedish Podcasting Platform Acast Selects Triton Digital’s a2x® for Global Podcast Inventory Monetization
Partnership Provides Access to Premium Podcast Inventory Programmatically for the First Time
STOCKHOLM – AUGUST 06, 2015 – Triton Digital®, a leading technology provider for the audio industry, today announced that Swedish podcasting platform Acast has joined its programmatic audio ad exchange, a2x®, enabling the purchase of podcast inventory programmatically for the first time. Acast’s mobile, pre-roll inventory will span the categories of Film, Entertainment, Sports, Business and Finance and will add a large group of engaged listeners to the exchange.
“As we learned from the 2015 Infinite Dial study, the podcast market is growing at a tremendous speed with approximately 46 million listeners per month in the U.S. alone,” said John Rosso, President of Market Development at Triton Digital. “We are thrilled to partner with Acast to bring this significant new channel to the programmatic marketplace and provide advertisers with an opportunity to connect with an untapped audience in a new and meaningful way.”
Ross Adams, UK Country Manager at Acast, adds: “We're really excited about the integration with Triton. It means that for the first time ad space can be bought in podcasts using digital metrics with targeting options, something that has never been available before. The ability to finally target by location and scale programmatically, in the podcast market, has now finally been solved. It feels great that Acast has pioneered this with Triton and is clearly leading in this space.”
a2x is the first audio advertising exchange that enables programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Swedish podcasting app and web service Acast is a multi-dimensional, free-to-use platform that allows users to discover and share on-demand audio content that extends beyond the traditional downloadable podcast. Acast provides enhanced features for both podcast creators and consumers, with the option for creators to add additional, fresh content such as videos, links and images alongside the podcast itself – something that Acast describes as “rich media”. This extra functionality upgrades the listening experience, and podcasts become more dynamic and engaging as a result – whether streamed directly from the app, or downloaded to enjoy offline. Acast also enables producers to monetize their podcasts via its ad-supported platform.
For More Information, Press Only:
Sr. Director of Marketing, Triton Digital
+1 514 448 4037
Press Relations, Acast
+46 (0) 70-750 03 26