Salem Communications Amps Up Its Relationship with Triton Digital
Top Broadcast Group Expands Digital Investment in Leading Audience Management Platform
LOS ANGELES — FEBRUARY 9, 2015 — Triton Digital, a leading technology provider for the audio industry, today announced that Salem Communications, America's leading Christian and conservative multi-media corporation, has augmented and signed a multi-year agreement to deploy Triton’s Audience Management Platform (AMP). Under the terms, 65 of Salem’s music and talk stations will be using AMP for email, database, contesting and research solutions.
Triton’s AMP is a suite of audience engagement and management tools that enable brands like Salem Communications to increase the value of their audience by creating deeper connections through digital interactions. AMP includes features for promotions, CMS, rewards, contesting, email, and more. Through its deployment of AMP, Salem will be able to reach its audience with an email engine that includes robust targeting and analytics, create and run various types of contests or sweepstakes, and gather and analyze direct feedback with survey and media-testing capabilities.
“Engaging audiences across our multitude of stations, while still maintaining the consistent voice and feel of the Salem Communications brand can be a challenge,” said Rodney Whitaker, Director of Digital Media at Salem Communications. “Triton’s AMP solution helps us integrate multiple databases and leverage them on both a local and national level. We believe it truly offers the most robust enterprise functionality on the market.”
“Salem's connections with their audience run deep. Triton's AMP suite enables Salem to harvest the full power of those relationships for the benefit of both the consumer and Salem's marketing partners,” said Dominick Milano, President, Publisher Development at Triton Digital. “Triton has developed world class tools that work together to help the enterprise nurture and grow consumer relationships while increasing the value of those relationships for advertisers. We're thrilled that Salem values their audience connections and continues to be a great partner.”
To learn more about Triton’s AMP solution, please visit: http://tritondigital.com/publishers/audience-management.
About Salem Communications
Salem Communications Corporation is America’s leading Christian and conservative multi-media corporation, with media properties comprising radio, digital media and book, magazine and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the media landscape. Salem owns and operates 106 local radio stations, with 63 stations in the nation’s top 25 markets
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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