Press Releases

Big Mobile Partners with Triton Digital to Launch the First Programmatic Audio Advertising Exchange in Southeast Asia

Tuesday, Dec 15, 2015 3:55 PM EST

Singapore – 15 December, 2015 – Big Mobile, APAC’s leading independent mobile specialist, has partnered with Triton Digital to bring a2x®, Triton’s programmatic audio advertising exchange to Southeast Asia.

Through an exclusive partnership with Triton, a2x enables advertisers to reach highly-targeted and engaged audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Vietnam, Thailand, Philippines, and Indonesia.

With an estimated 1.1 million Singaporeans, 4.8 million Malaysians and 35 million Indonesians streaming music each month, a2x offers advertisers the ability to deliver messaging to this large population in an intimate, one-to-one setting that only digital audio advertising can provide.

“We remain dedicated to innovating and to moving the market forward,” said Graham Christie, CEO and Co-Founder of Big Mobile.  a2x is the perfect compliment to display and video channels, providing the premium visibility that brands seek in a clutter-free environment.”

“We are excited to partner with Big Mobile to bring a2x to audio publishers and advertisers across Southeast Asia,” said Benjamin Masse, SVP & GM of Advertising at Triton Digital.  “The arrival of this exchange is a significant step forward for both the advertising industry and the digital audio landscape in Southeast Asia.”

About Big Mobile Group

Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, and Singapore.

Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products.

The company has built a vast amount of experience mobilizing top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.

Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.

Big Advent (TM) the companies award winning Ad Solutions Suite, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.

About Triton Digital

Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

For further enquiries contact Big Mobile Group:

Rachel Blair
Marketing Director APAC

For more information, press only:

Kristin Charron
Sr. Director, Marketing, Triton Digital
+1 866 448 4037