Triton Digital Integrates MediaMath DSP with a2x® to Provide Marketers and Buyers with Access to Premium Digital Audio Advertising Inventory
LOS ANGELES – NOVEMBER 28, 2017 – Triton Digital®, the leading technology provider for the global digital audio industry, announced today the integration of its audio advertising marketplace, a2x®, with MediaMath’s omnichannel DSP. The partnership provides MediaMath’s advertisers with the ability to add online audio from top-tier broadcasters and streaming music services to their programmatic, omnichannel buys.
“With tremendous reach, a wide array of inventory, and sophisticated targeting capabilities, a2x has the ability to connect brands and audience in a powerful and relevant manner,” said Anna Hewitt, Director, Supply Partnerships at MediaMath. “We are happy to partner with Triton Digital, to provide our marketers with access to Triton’s premium and diverse audio inventory to further enhance their omnichannel buys.”
“We are proud to have integrated MediaMath with a2x, and look forward to helping their marketers connect to their target audiences in an easy, fully-automated manner, which is a benefit that only the a2x programmatic marketplace can deliver today,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “MediaMath shares our vision of making this connection easy, as their DSP makes integrating audio into omnichannel buys seamless, with simple campaign management, a unified workflow, and hands-on support.”
The global audio marketplace, a2x, is the world's first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted, non-skippable and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, visit www.audioadexchange.com.
About Triton Digital
Triton Digital® (https://www.tritondigital.com) is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective. Launched in 2006 and operating in more than 40 countries, Triton Digital is the largest global technology and services provider to the digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their online revenue. Its comprehensive product suite includes online audience measurement, streaming delivery and media players, advertising technology and online audience engagement tools. In addition, Triton operates a programmatic audio advertising marketplace that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single programmatic platform.
MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.