NPR Selects Triton Digital to Advance Podcast Offering
Public Radio Powerhouse Selects Triton Digital’s Advertising Platform (Tap) and Streaming Solutions for Distribution and Monetization of Podcast Content
LOS ANGELES – February 1, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced that NPR, the globally acclaimed producer and distributor of news, talk, and entertainment programming, has selected Triton’s Tap Podcast solution for distribution and monetization of its podcast content. NPR’s podcast catalogue includes leading podcasts such as “Fresh Air,” “TED Radio Hour,” “Hidden Brain,” “Invisibilia” and a wide variety of additional on-demand content covering science, music, pop culture, comedy and news.
Tap Podcast is designed to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. The customized platform also provides publishers with the sophisticated analytics and forecasting tools necessary to optimize campaign yield and effectiveness. The rich features within Tap Podcast, as well as its integration with Triton’s Content Delivery Network, provide the flexibility and advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.
“The popularity of on-demand listening is on the rise, and NPR is leading the way.” said Dominick Milano, President of Publisher Development at Triton Digital. “According to the 2015 Infinite Dial study, monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015. That is nearly one in every seven Americans, and as more listeners tune-in, public radio supporters are recognizing podcasts as a viable medium to reach their audience. We are thrilled to support NPR’s efforts to drive additional revenue through their podcast offering.”
“As NPR's podcasting audience and offering continues to grow, providing underwriters highly reliable sponsorship capabilities and delivery is essential. After extensive due diligence, we selected Triton Digital’s Tap Podcast to help us achieve this goal," said Zach Brand, Vice President of Digital Media at NPR.
To request a Tap Podcast demo, visit http://info.tritondigital.com/tap-podcast-demo
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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