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Ad Tech Daily, Ad Tech Daily Tuesday, Aug 28, 2018 12:38 PM EST

Triton Digital Integrates AcuityAds with a2x® to Provide Media Buyers with Programmatic Access to Premium Digital Audio Inventory

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Triton Digital®, the global technology and services leader to the digital audio industry, announced the integration of its audio advertising marketplace, a2x®, with AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Through this integration, buyers that use the Acuity Platform will be able to further increase their reach by adding highly-targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios, and online music services to their programmatic, omnichannel buys for the first time.

“At AcuityAds, we remain committed to providing our clients with innovative and effective ways of reaching their most valued audiences in the right place, at the right time, and with a relevant message,” said Joe Ontman, CRO and Co-Founder of AcuityAds. “Digital audio is a safe and proven vehicle for doing so and one that is often underserved within the programmatic community. We are thrilled to partner with Triton Digital to provide our clients with access to the a2x marketplace, where they can leverage the reach and connectivity of digital audio to increase their return.”

“AcuityAds shares our passion of helping brands connect with their target audiences in meaningful ways,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide their clients with access to a wide range of premium audio inventory from all over the world to enhance the performance of their campaigns and enrich their digital marketing strategies with this remarkably effective advertising medium.”

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