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Sonja Kroll, ExchangeWire Friday, Jun 23, 2017 7:43 AM EST

Triton Digital Launches Audio SSP

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Today (23 June) audio technology platform Triton Digital announces the launch of Yield-Op, the “first SSP built from the ground up specifically for online audio”, according to the press release. The SSP has been developed in accordance with the IAB’s OpenRTB protocol, and intends to provide a seamless plug-and-play integration to deliver greater inventory control for publishers and a frictionless buying experience for advertisers.

An agnostic SSP that is integrated with The Trade Desk, AppNexus, RTBiQ, and StrikeAd, among others, publishers using any ad server will be able to connect with multiple DSPs without requiring any modifications to systems or technologies.

In an episode of TraderTalk TV published today, Benjamin Masse, managing director, market development and strategy at Triton Digital, describes to ExchangeWire CEO Ciaran O’Kane how the SSP works, why Triton Digital decided to develop the platform, and how it integrates with the online audio ecosystem.