Comedy Podcaster Headgum Gets Serious, Pacts With Triton Digital.
L.A.-based comedy podcast network Headgum has selected Triton Digital to support their podcast strategy, using the tech company's podcast platform Omny Studio to manage, distribute and promote its content across a wide range of platforms and devices, and its Podcast Metrics service to measure listening audiences.
“We have a big mission at Headgum to ensure the creators we partner with are supported in all aspects, especially with audience growth and monetization,” Headgum VP of Business Development Dane Cardiel says. “We are confident that Triton’s innovative solutions and knowledgeable team puts us in the best position to continue that mission, increase our reach, and meaningfully grow our revenue.”
Launched in 2015, Headgum's roster has included over 50 shows, among them Headgum Studio originals “If I Were You,” “Dead Eyes” and “Newcomers with Lauren Lapkus & Nicole Byer.” Among the recent moves the podcaster has made are the 2020 launch of its full-service podcast development and production division Headgum Studios, working with comic talent looking to launch podcasts, and the addition of Cardiel to lead its podcast acquisitions team in June 2021.
“We are pleased to provide Headgum with best-in-class tools and services to support their podcast strategy,” says John Rosso, President of Market Development for Triton, which services broadcasters, podcasters, and online music services in more than 80 countries. “We are confident that our solutions will enable Headgum to further evolve their podcast strategy while making the process of managing their content and increasing their revenue easier.”