Cabana Podcast Buying Guide 3.0
Less than a decade ago, podcasting was in a simpler time. Podcast advertising was too, with fewer shows to choose from, less competition, and the only way in was through baked-in ads.
We’ve come a long way. It’s now no longer a question of if you should advertise in the medium, but how are you going to make the most of your investment? With that, the ever-changing world of podcast advertising is becoming ever-more complex…but have no fear, we got you. In this guide we’ll answer the most pressing questions around effective podcast advertising, break down the current landscape and emerging capabilities, plus share case studies and best practices - all designed to boost your buying confidence.
Click here to view the full guide.