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News/Talk Streaming Up 14% Week-Over-Week During Coronavirus Crisis

News Post

Wednesday, Mar 25, 2020 8:00 PM EST | Inside Radio

News/Talk Streaming Up 14% Week-Over-Week During Coronavirus Crisis

The coronavirus crisis has Americans listening to more news/talk streaming radio broadcasts.  New data shows the news/talk format experienced a 14% increase in share of online streaming, growing from 29% in the week of March 6-12 to 33% during the period of March 13-19. The data, culled from Triton Digital Webcast Metrics, studied the changes in AM/FM streaming consumption over the two-week period.

The share of streaming for sports radio remained at 8%, while the share of streaming for music formatted radio stations declined from 64% to 59%.

The data shows that consumption patterns by device remain stable, with streaming on mobile devices increasing from 49% to 51% of the total. There was a slight decrease in share of streaming on desktop/laptops, dipping from 27% (March 6-12) to 25% (March 13-19). The share of streaming for smart speaker devices remained steady at 21%.

“Radio in every form – broadcast, streaming audio, and podcasts – remains a trusted and relied upon medium for news and entertainment in the United States,” Triton President of Market Development John Rosso said in a release. “Despite the dislocation of many workers, this data shows the remarkable stability of the medium, as well as the importance of radio in delivering information in a time of crisis.”

To view the full article, visit http://www.insideradio.com/free/news-talk-streaming-up-week-over-week-during-coronavirus-crisis/article_bba02a8e-6ea9-11ea-ae33-ef8bfa483c26.html 

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