Triton Digital Integrates DBSgroep Media Sales Solution.
The end result, the companies say, will be better optimization and streamlining of the order management process for audio publishers.
The integration, the release says, will let publishers using Triton’s Ad Server streamline the management of advertising orders while providing them with the support needed to achieve growth.
The integration will allow publishers to manage advertising operations on any device, including tracking contacts and contact activities, gaining real-time business intelligence insights, the creation and storage of quotes, and proposals within the web portal.
“We are thrilled to partner with a company that truly shares our vision to simplify and optimize the digital audio advertising management process,” Guy Heiliegers, the managing director at DBSgroep, said in a prepared statement. “Where Triton is the global industry expert, this integration is a natural fit that complements our solution and provides publishers around the world with the tools they need to simplify ad operations and further grow their digital audio strategies.”
Triton Digital provides technology and services to the digital audio and podcast industry. DBSgroep provides technology for audio media sales.
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