News
Triton is integrating with YouTube
Amrita Khalid
August 23, 2023
Amrita Khalid
YouTube podcasts will now be integrated into Triton’s Podcast Metrics, meaning that publishers can now view metrics on their YouTube videos along with audio podcast episodes. The move is yet another sign that the mainstream podcast industry sees video podcasts as a serious part of their future — although audiences on the platform still gravitate toward YouTube-native podcasters.
“YouTube’s influence on video podcasting is undeniably transformative and this integration marks a significant step forward for Triton Digital,” said Sharon Taylor, SVP Podcast Strategy & Product Operations, Triton Digital, in a statement. “We’re confident that this will revolutionize the way podcasters engage with their audience, opening up a world of possibilities for content monetization and audience growth.
Publishers who use Podcast Metrics can compare downloads of their audio podcast to views of their video podcast on YouTube — all on the same interface.
