“YouTube’s influence on video podcasting is undeniably transformative and this integration marks a significant step forward for Triton Digital,” said Sharon Taylor, SVP Podcast Strategy & Product Operations, Triton Digital, in a statement. “We’re confident that this will revolutionize the way podcasters engage with their audience, opening up a world of possibilities for content monetization and audience growth. 

Publishers who use Podcast Metrics can compare downloads of their audio podcast to views of their video podcast on YouTube — all on the same interface.