Wedel Software is an international provider of broadcast software solutions. Wedel provides radio, television, and cable organizations around the world solutions to effectively manage their advertising schedules and related revenue. Wedel provides a fully integrated suite of solutions that make it possible for media companies to manage revenue from initial lead status to completed campaign. Our solutions are modern, easy to use, and fully configurable to meet your specific needs. There are more than 1200 media companies around the world using Wedel’s software tools every day to manage their inventory and client relationships more effectively every day. For more information, visit www.wedelsoft.com.
This integration streamlines ad operations for users of the Triton Ad Platform and Wedel Software’s MediaSales Traffic solution, enabling them to simultaneously enter campaigns for multiple advertising mediums including digital audio, traditional radio, display, search, and more into one system at the same time. In addition, the integration significantly improves reporting processes, eliminating the risk of human error by automating the consolidation of campaign results like impressions or GRPs.