Southern Cross Austereo
Category: Strategic Partner
Southern Cross Austereo (SCA) has the largest regional radio footprint in Australia. It’s stations are intrinsically linked to their local cities and towns, focusing on locally made content, news and events, giving back to communities through ongoing unique events, as well as fundraising and support of community activities and issues.
The company operates 80 radio stations and 21 commercial television licenses and provides more hours of live content per day than any other broadcast media in Australia.
SCA leverages the industry’s leading programmatic audio marketplace, to promote the benefits and efficacy of the digital audio channel, and to enable publishers and advertisers throughout Australia and New Zealand to execute non-skippable audio buys across the engaged digital audiences of podcasts, broadcast radio streams, online games, sports, and online music services.