Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals, thanks to the recently released AOS platform. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: your solution for Automating Advertising.