Tap’s easy-to-use interface.
Tap’s easy-to-use interface and simplified workflows makes the process of creating audio advertising campaigns and flights easier than ever.

Audio Advertising

Tap
Tap is used by leading audio publishers globally for direct-sold campaign trafficking, delivery, and reporting. The enhanced targeting capabilities available within Tap enable audio publishers to increase the value of their inventory as well as advertiser ROI. Deal flexibility, real time-insights, intuitive interface, and evergreen deals are features which make Tap a vital tool in the industry.

Tap is used by leading audio publishers globally for direct-sold campaign trafficking, delivery, and reporting. The enhanced targeting capabilities available within Tap enable audio publishers to increase the value of their inventory as well as advertiser ROI. Deal flexibility, real time-insights, intuitive interface, and evergreen deals are features which make Tap a vital tool in the industry.

The Tap Advertising Server

Live, On Demand, and Podcast Monetization
Tap provides radio broadcasters, streaming music services, and podcast publishers alike with the tools necessary to dynamically insert highly targeted audio ads directly into live, on-demand, and podcast audio via server-side ad insertion.
Advanced Targeting
The Data Connect feature within the Triton Advertising Platform (Tap) makes audience targeting easier than ever before. It allows you to package audio as a targeted sale to compete in both digital and local broadcast markets.
Real-Time Insights
Real-time transaction insights to identify trends and make data-driven adjustments within Tap Explore, Tap Dashboards, and Inventory Available Forecasting.
Sophisticated Inventory Forecasting
Tap's real-time inventory forecasting accounts for station break patterns, historical impressions, and spot delivery, contending campaigns, targeting parameters, frequency capping, and more
Data Driven Audio Ads OR Creative Management
Our integration with the Frequency® creative management platform enables audio publishers to streamline the management, and delivery of ad creative by leveraging the power of data driven audio to serve personalized ad creative that is generated dynamically for each listener.
Programmatic Guaranteed
A programmatic guaranteed (PG) deal is an agreement between a publisher and a programmatic buyer to buy inventory directly from the publisher. It competes directly with other flights in Tap, based on the same criteria as any other direct flights.
Programmatic Advertising
Yield-Op is Triton’s built-for-audio supply-side platform (SSP) that enables broadcasters, podcasters, and music streaming services to connect and manage their programmatic demand sources efficiently and effectively.
Ad Networks
Leverage Yield-Op to create custom, targeted packages of audio inventory that can be made available to any connected DSP. Yield-Op is connected to more DSPs globally than any other audio SSP. See our partner list.
API Driven
Use our Metrics API to seamlessly access data from the Explore view of Tap directly within your company's internal data warehouse or BI dashboards.
Workflow
Streamline your workflows to create campaigns, link to an advertiser, build out your orders, flights, dayparts, and ads in the ways that work best for you.
Deal Flexibility
Open auction and PMPs with first-and-second look mechanics.

We have INTEGRITY!
We are consistently open, honest, ethical and genuine.

TAP

Testimonials

Testimonial 1 image

Vicent Argudo, CDO

Testimonial 1 image

Vicent Argudo, CDO

Testimonial 1 image

Vicent Argudo, CDO