News

'Always Above The Fold': Audio Joins The RTB Ranks

Steve Smith, MediaPost

As programmatic media buying extends its reach beyond display and into video and perhaps eventually to TV, John Rosso, president, market development, Triton Digital, is hoping that agencies will look … more
Old Media, New Tricks

Suzanne Vranica, Wall Street Journal

Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads

Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a … more
Now RTB Also Stands For Radio Time Bidding

Joe Mandese, MediaPost

Programmatic media-buying may be dominated by online display, but it’s starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the most old school … more

Blog

In Case You Missed It April 2013

Monday, May 06, 2013

Among music listeners between the ages of 13 and 35, Pandora has a significant lead in terms of streaming-music usage, according to The NPD Group. NPD 4/2/13According to The NPD Group, a global … more
In Case You Missed It March 2013

Friday, Mar 29, 2013

1.5 Billion People Will Watch Video Online by 2016 ClickZ by James Dohnert 2/27/13Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by … more
In Case You Missed It February 2013

Thursday, Feb 28, 2013

Facebook Sees 23% Mobile Ad Jump in Q4 2012 ClickZ by Mary Lisbeth D'Amico, 1/31/13Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday … more