The Audio Ad Exchange, a2x®, is the industry’s first programmatic buying solution for digital audio. Our platform’s automated, exchange driven method of buying and selling ad impressions facilitates rapid and precise transactions, mitigating waste and resulting in the greatest efficiency for advertisers.
Our private exchange consists of Tier 1 publishers such as Cumulus, Slacker Radio, CBC Music, CBS Radio, Rdio, MLB Gameday Audio, Live 365, and Entercom, assuring the quality inventory and brand safety you can trust.
Leverage eXelate’s industry-leading data marketplace through a2x and gain insight on online purchase intent, household demographics and behavioral propensities.
• Radio: Format & Genre, Program Exclusions
• Geo: National & Regional, MSA & DMA, City & Zip, Longitude & Latitude
• Audience: Demo & Gender, 3rd Party Data, 1st Party Data
Precisely track ad delivery using Triton Digital’s validated solution using a 1x1 tracker on audio and a separate set of display trackers.
Users are deeply engaged in audio content and as a result are deeply engaged with audio ads. Audio ads are interruptive and always heard, with one ad served at a time, and often accompanied by a companion banner.
IAB DAAST Compliant
Compatible with the Digital Audio Ad Serving Template (DAAST) specification, DAAST ensures a standard set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms.