Audio Ad Exchange
The Triton Digital audio ad exchange, a2x™, is the industry’s first audience-based programmatic buying solution for online and mobile digital audio ads, enabling digital audio publishers and advertisers to partner dynamically in delivering the most effective solutions for engaging consumers.
Marketers can now programmatically buy targeted online and mobile audio inventory in real-time. Our exchange provides a system for managing, buying and selling third party advertising campaigns. It also facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values.
Our private exchange consists of Tier 1 publishers and agencies. This limits participation to a particular type of publishers and ad unit and enables advertisers to optimize their campaigns through real-time audience buying across Triton Digital's partner network.
To deliver the most personal, targeted ads, the a2x solution provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.
The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
A glossary of terms with everything you need to know in alphabetical order.
Real-time audience targeting is delivering a highly desired audience to an advertising message without the waste of less desirable audience.
A top Financial Services Advertiser was looking to raise general awareness for a new Consumer Credit Card launch as well as drive deeper engagement beyond the landing page. This provided an ideal opportunity to incorporate online and mobile radio buys within their overall digital media campaign.