Audio Ad Exchange

Our audio ad exchange, a2x, is the industry’s first audience-based programmatic buying solution for online and mobile streaming audio ads, enabling online audio publishers and advertisers to partner dynamically in delivering the most effective solutions for engaging consumers.

Programmatic

Marketers can now programmatically buy targeted online and mobile audio inventory in real-time. Our exchange provides a system for managing, buying and selling third party advertising campaigns. It also facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values.

Private

Our private exchange consists of Tier 1 publishers and agencies. This limits participation to a particular type of publishers and ad unit and enables advertisers to optimize their campaigns through real-time audience buying across Triton Digital's partner network.

Premium

To deliver the most personal, targeted ads, the a2x solution provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.

Efficient

The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

Documents

Real-time Bidding Glossary

A glossary of terms with everything you need to know in alphabetical order.

Audience Targeting Explained

Real-time audience targeting is delivering a highly desired audience to an advertising message without the waste of less desirable audience.

Case Studies

Digital Audio Drives Lift and Engagement for Product Launch

A top Financial Services Advertiser was looking to raise general awareness for a new Consumer Credit Card launch as well as drive deeper engagement beyond the landing page. This provided an ideal opportunity to incorporate online and mobile radio buys within their overall digital media campaign.

Testimonials

"This is truly a win-win development that the audio streaming world has demanded for years. The integration of Triton Digital's access to massive global inventory of over two billion online [and …" more

- Mark S. Zagorski, CEO at eXelate

Mark S. Zagorski, CEO at eXelate

This is truly a win-win development that the audio streaming world has demanded for years. The integration of Triton Digital's access to massive global inventory of over two billion online [and mobile] audio impressions each month and eXelate's rich data pool of billions of proprietary data points creates a high impact, targeted audience pool that will lead to increased consumer engagement and more revenue for both publishers and advertisers.
"Our mission is to help advertisers connect with audiences across all addressable media…We do this in the context of their overall media plan providing full visibility and attribution across …" more

- Brian Lesser, CEO of Xaxis

Brian Lesser, CEO of Xaxis

Our mission is to help advertisers connect with audiences across all addressable media…We do this in the context of their overall media plan providing full visibility and attribution across display, social, online radio and online video advertising.

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