The audio ad exchange, a2x®, is the industry’s first audience-based programmatic buying solution for online and mobile digital audio ads, enabling digital audio publishers and advertisers to partner dynamically in delivering the most effective solutions for engaging consumers.
Marketers can now programmatically buy targeted online and mobile audio inventory in real-time. Our exchange provides a system for managing, buying and selling third party advertising campaigns. It also facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values.
Our private exchange consists of Tier 1 publishers and agencies. This limits participation to a particular type of publishers and ad unit and enables advertisers to optimize their campaigns through real-time audience buying across Triton Digital's ad exchange networks.
Triton Digital has partnered with data providers eXelate and Semcasting to deliver industry-first targetable digital audio advertisements. The a2x solution provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.
Our GRP Validated solution provides an audio pixel as well as a display pixel, giving us the ability to track both audio and display impressions. It has become clear that click-through attribution is not sufficient nor sophisticated enough for brand advertisers today. Our a2x solution provides the advanced attribution analytics necessary to meet today’s standards and accurately give credit where it is due.
The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.