Advertising

The Triton Digital ad platform provides the only campaign management and ad serving technology designed and built specifically for digital audio, helping to monetize audio by delivering highly contextual and appropriate ads.

Ad Serving

Play pre-roll video ads and fill your stop sets with in-stream ads using our ad serving technology. Companion banners can also be served with audio to improve engagement with your advertisers’ campaigns. With built-in competitive separation, two ads from the same industry won’t play back-to-back in any stop set.

Powerful Forecasting and Targeting

Forecast inventory availability for defined audience segments and target traditional audio spots or display ads to listeners' geographic locations, gender, age or mobile devices.

Sophisticated Ad Sales Tools Built for Audio

Inventory availability forecasts and order entry of both spots and impressions-based campaigns are supported, whether your sales group is selling to a sophisticated media buyer or a local direct client.

Flexible Campaign Management and Trafficking Options

With the most flexible scheduler available on the market, deliver spots using one or more flights, along with one or more dayparts, just like an on-air schedule. Add multiple pieces of creative to a single campaign then change them out at any time and watch the impression and spot play counts for each creative show up separately on proof of performance reports.

Audio-Friendly Workflow

All users are assigned roles that allow them to perform a specific set of tasks. They are then assigned a station, market, or the corporate level. In some cases, workflow and approvals can be required.

Reports that Provide Actionable Insights

Unlike other solutions in the market today, actual ad impressions served (not estimates) are captured and used for reporting. Our professional and easy-to-use reports provide the actionable insights you need, and can even be used to compare your station(s) to several industry benchmarks.

Alerts and Management

Optionally subscribe to technical alerts to constantly monitor the ad serving system. Additionally, ad-hoc reports are available to deliver information needed to track inventory and campaigns with missing copy reports, on-track indicator reports and much more.