There was a time when constant changes to the "over xx million" served finally became a static "billions served".  McDonalds’ message was it's so big it’s not really worth counting anymore.  Streaming Media is moving rapidly in this direction.

Through the first 10 months of the year, Triton has scheduled more than 114,000 campaigns comprised of advertisers from more than 185 different categories.  These categories represent a wide cross section of businesses.

These are the same categories that find themselves spending an increasing amount of their budgets in other areas of digital – display, video, and mobile.

The wide diversity is indication that "main street" is gravitating more and more to the benefits of digital.  Indeed, "streaming" or "digital audio" is a medium of interest for all advertisers.   

However, it goes deeper than just that.  The impressions available to advertisers are both significant and growing.  The 114,000 different campaigns resulted in the delivery of 13,975,620,557.  Let’s make it easy and just call it 14 billion!  Billion.  With a B.

Those are not estimates.  14 billion "actual" impressions.  Real.  Accountable.

As listening within the digital audio universe continues to grow – and it will – so too will the available impressions.  And that is the revenue opportunity.  Consumers follow the content and advertisers follow the consumers.

And that’s before we even target - for real.