The new-generation responsive Media Player is designed to adapt to the user’s context: on desktop or mobile, landscape or portrait mode, compact or large screen sizes.
Coded in HTML5 and offering an optional Flash rendition, this hybrid player offers an optimal user experience. Improved targeting on multiple devices and publicity standards, and greater screen real estate adds new monetization opportunities and revenue streams.
Every new song comes with Now Playing information including the artist name, song and album titles floating above it.
Triton Player offers a great depth of information: each album is detailed with the tracks, release date, rating. In future releases, additional content items will be added to this formula.
Based on music metadata the player provides a list of artists closely associated or of similar genre as the featured artist. This allows users to browse endlessly through musical profiles.
In addition to in-stream advertising and video pre-rolls, the player’s rich content pages are a vehicle for ads that can be set to display campaigns from your network or stations’ ad server. The ad spaces are also responsive, meaning that the same space may show a desktop format or a mobile format depending on the user’s window size or resolution.
Social Media Sharing
Each content page and some specific items are sharable in social networks Twitter, Facebook and Google+. Users can share a song, an album, a photo. They can also post a Facebook comment on such content items. These tools create a viral “pull” towards the player.
Station Identity & Links
Triton player includes the station logo, description and custom links. There is a spot dedicated to the sponsor. The player’s colors can be set to reflect the logo or design guidelines of each radio station, of a campaign or a sponsor.