Press Releases

New Check In Radio Lets Listeners Enter Contests via Mobile Phone with a Single Click

Tuesday, Oct 11, 2011 10:00 AM EST

Triton Digital Announces Free Smartphone Application for Contest Entry Using iPhone and Android Devices

LOS ANGELES, CA – October 11, 2011 – Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced a free application for radio stations that enables listeners with smartphones to “check in” to their favorite local radio stations – rather than calling in – to enter contests. The application is available for download at no cost for iPhone and Android mobile devices and includes sign-on capability via Facebook.

Check In Radio is easy to use for both radio stations and listeners. After registering their station, broadcasters simply announce their contest on the air as usual, but ask listeners to “check in” via the simple smartphone interface within a specified time period to be automatically entered into the contest. The app has an intuitive user interface and GPS-based location awareness that automatically pulls up stations in the listeners’ current area. Stations can access the intuitive back-end interface to monitor check ins and select winners.

“With Check In Radio, we have evolved the appointment-based contest by marrying it with modern mobile technology,” said Chris Bell, President of Triton Digital Applications and Services. “It’s a proven tactic that we’re now extending digitally. Check In Radio will make it easier for radio stations to run appointment-based contests and easier for listeners to participate. It’s a one-click world and this application puts that power in the listener’s hands. We expect to increase engagement by decreasing barriers to participation.”

Check In Radio is free for both radio stations and their listeners. Consumers can download the Check In Radio application from the iPhone App Store or Android Market. Radio stations can get started by “claiming” their station at checkinradio.com. Claiming their station enables broadcasters to access a back-end dashboard which features check in monitoring and enables stations to determine contest winners. No online set up time is necessary for individual contests.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

For more information, press only:

Jessica Harrison
fama PR
617-986-5024
triton@famapr.com