Morris Communications Selects Triton Digital’s Flex Platform to Manage Websites Across its Portfolio of Stations
Best-in-Class Content Management Platform Pairs Enterprise-Level Functionality with Local Control
LOS ANGELES, CA – November 1, 2011 – Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Morris Communications has selected its Flex CMS platform. Morris’ Radio Division will rollout Flex across all of its nearly thirty radio station properties. This implementation will allow the broadcaster to centralize its digital strategy while leveraging the collective reach of its stations’ brands.
After working with a number of vendors in the space, Morris selected Triton Digital’s Flex solution for a portfolio-wide rollout due to its best-in-class content management tools and enterprise functionality. Flex provides each station the local control and autonomy they desire combined with full enterprise-level functionality across Morris’ entire radio division.
Triton Digital’s Flex platform will enable Morris to efficiently monetize all of its individual online brands collectively, while also allowing for the selective syndication of content, contests, and promotions across the company. Stations can curate content locally and share that content with other relevant online brands. The platform also integrates social publishing tools and user generated content contests.
“Triton’s Flex solution is extremely easy to use. The unique drag-and-drop user interface allows our staff to easily update sites without the need for extensive training. Flex truly lives up to its name,” said Jay White, Corporate Director of Operations for Morris Radio. “We like the ability to implement site takeovers across our entire portfolio for big events and advertising campaigns. The rollout has been flawless and Triton has been absolutely terrific to work with.”
“By integrating Triton’s Flex solution across its entire portfolio of sites, Morris will be able to monetize its digital assets in new ways,” said Chris Bell, President of Triton Digital Applications and Services. “The ability to quickly and easily upload content to individual sites, groups of sites or enterprise-wide makes managing content and monetizing sites simple.”
About Morris Radio
MCC Radio, LLC, is a wholly owned subsidiary of Morris Communications Company, LLC a privately held media company based in Augusta, GA. Morris operates 33 radio stations in Alaska, California, Washington, Texas, Kansas, and the Principality of Monaco.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
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