Triton

Whooshkaa Selects Triton Digital for Podcast Monetization

Press Release

Tuesday, Mar 08, 2016 8:20 AM EST

Whooshkaa Selects Triton Digital for Podcast Monetization

Australian Podcasting Platform Selects Triton Digital’s Tap Podcast Advertising Platform to Insert and Monetize Ads within its Podcast Streams

LOS ANGELES – March 08, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced that Whooshkaa, an Australian podcasting platform, has selected Triton Digital’s Tap Podcast advertising solution for the monetization of its podcast content. The Whooshkaa podcasting platform launched on February 1, 2016 and is the first in Australia to offer podcasters free hosting, monetization, advanced analytics and real-time targeted advertising. The Whooshkaa mobile app currently aggregates more than 800 Australian podcasts plus top international shows, including Serial, Tim Ferriss, TEDRadio Hour and Freakonomics Radio.

Tap Podcast is designed to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. The customized platform also provides publishers with the sophisticated analytics and forecasting tools necessary to optimize campaign yield and effectiveness. The rich features within Tap Podcast, as well as its integration with Triton’s Content Delivery Network, provide the flexibility and advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.

“It is exciting to see Whooshkaa pave the way for podcast distribution and monetization in Australia,” said Dominick Milano, President of Publisher Development at Triton Digital. “We are proud to support their efforts and help move the podcast industry forward by providing best-in-class advertising technology, enabling both publishers and advertisers to engage and monetize their listening audience in a sophisticated and meaningful way.”

“Triton’s expertise in digital audio advertising and their intuitive, robust technology are unparalleled,” said Rob Loewenthal, Founder of Whooshkaa. “They are the perfect partner with which to lead the podcast movement in Australia, powering a personal and relevant listening experience for the Whooshkaa audience, while providing publishers and advertisers with both accountability and a high return on their advertising investments.”

About Triton Digital

Triton Digital’s® (https://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

About Whooshkaa

Whooshkaa (https://whooshkaa.com) is an innovative Australian podcasting platform offering podcasters free hosting, monetization, easy social sharing and high quality advanced analytics with targeted, real time ad delivery. The Whooshkaa mobile app features more than 800 of the nation’s top podcasters and new talent, plus leading international shows.

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For More Information, Press Only:
Kristin Charron
Sr. Director of Marketing, Triton Digital
Kristin.Charron@tritondigital.com
+1 514 448 4037

Ruth Mathewson
Communications Manager, Whooshkaa
ruth@whooshkaa.com
+61 403 85 2691

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