Triton to Represent XAPP Ad Inventory for jācapps Broadcasters
Leader in Digital Audio Advertising to Service 300 Broadcaster Apps
LOS ANGELES — MAY 19, 2015 — Triton Digital, a leading technology provider for the audio industry, today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jācapps mobile platform to monetize their mobile apps with XAPP ads. Triton will work directly with agencies and brands to place XAPP ads into the JAX service.
XAPP interactive audio ads are simple, spontaneous and convenient, allowing consumers to instantly connect with brands and engage with advertised offers on mobile devices simply by speaking, working even when the screen is off. The voice-activated engagement provides a native audio user experience, which has proven to drive conversion rates more than five times higher than traditional mobile banner ads.
“Triton has consistently demonstrated leadership in bringing new technologies to the digital audio market,” said Lisa Namerow, Senior Vice President at XAPPmedia. “When looking for a partner that understands the market potential and has both scale and established relationships with advertisers, Triton became the obvious choice. We look forward to working closely with Triton to deliver strong ROI for advertisers and significant improvements to mobile monetization for broadcasters.”
“XAPPmedia’s Interactive Audio Ads bring much anticipated innovation to consumer engagement and monetization in the mobile audio market,” said Mike Reznick, Executive Vice President of Advertising Sales at Triton Digital. “The demand for this technology is high, and we are excited to work with both XAPP and jācapps to bring it to the marketplace. As the Webcast Metrics® Ranker continues to demonstrate, mobile is a huge contributor to the growth of digital audio and jācapps is playing a pivotal role in driving this growth.”
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
XAPPmedia™ is the leader in interactive audio advertising and content services and is the first company to Give Consumers a Voice™ allowing instant, voice-activated connections with brands and audio content through mobile apps. Unlike other mobile ad formats, XAPP Ads and XAPP Content Discoveries are effective even when consumers are ultramobile, which means they are listening but cannot interact with a mobile screen visually or by touch. The immediate voice conversion opportunity brings more value to advertisers and content producers and improves ad unit yield and user experience for audio app publishers. XAPPmedia was founded in 2012 and is headquartered in Washington, DC.
With close to 950 apps developed that have generated more than 22 million downloads, jācapps is a leading developer of mobile applications for businesses and organizations worldwide. Major jācapps brands include WGN Television and Radio, WEEI (Boston),100.3 The Sound (Los Angeles), WMMR (Philadelphia), and numerous public radio stations including WBUR (Boston), KQED (San Francisco), and countless others.
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