Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Triton to Deliver and Monetize Targeted Ads via MLB.com Gameday Audio and MLB.com At Bat App
LOS ANGELES — March 26, 2015 — Triton Digital, a leading technology provider for the audio industry, today announced that beginning with the 2015 MLB regular season it will exclusively deliver and monetize streaming audio advertisements within the MLB.com Gameday Audio desktop product and the award-winning MLB.com At Bat mobile application. This agreement with MLB Advanced Media, the interactive media and Internet company of Major League Baseball, will mark the first time targeted audio ads will be inserted into the Gameday Audio feeds, providing listeners with more relevant ads and giving advertisers access to an engaged and valued fan base.
Gameday Audio enables subscribers to listen to live home, away and Spanish-language radio feeds for every game. Triton will monetize all advertising within Gameday Audio both online and via the mobile app by delivering ads via its Triton Advertising Platform (Tap).
“MLB.com Gameday Audio is an extremely enticing opportunity for advertisers,” said John Rosso, President, Market Development, Triton Digital. “Baseball fans are passionate, engaged, and devote a lot of time to listening to their favorite teams’ games. This partnership enables advertisers to deliver targeted and on-message ads to a highly qualified and sought-after, live audience.”
“We selected Triton Digital because of its experience and expertise in the streaming audio space, and are confident Triton’s delivery of targeted and more relevant advertising will help advertisers and enhance the Gameday Audio experiences for our fans,” said Noah Garden, EVP, Business, MLB.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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