Triton Digital Partners with Cyber Communications Inc. to Bring Digital Audio Advertising to Japan
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads through Triton’s Programmatic Audio Advertising Exchange, a2x®
LOS ANGELES – APRIL 26, 2016 – Triton Digital, a leading technology provider for the audio industry, today announced a partnership with Cyber Communications Inc. (CCI), a subsidiary of the world’s largest advertising agency Dentsu Inc. headquartered in Tokyo, to bring the premium online audio advertising exchange, a2x®, to Japan.
Through this partnership, CCI will oversee operations as it pertains to the flow of digital audio inventory within Triton’s a2x in Japan. This includes the on-boarding and management of online audio inventory from local radio broadcasters, on demand music services and podcasters. CCI will also manage the onboarding and support of buying clients, including local agencies, advertisers, marketers and trading desks.
a2x enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers. This partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange.
“As a technology-driven company committed to helping our clients remain at the forefront of the digital frontier, we are excited to partner with Triton Digital to bring a2x to Japan,” said Akio Niizawa, Representative Director, President, Cyber Communications Inc. (CCI). “Digital audio is the perfect complement to display and video advertising channels, providing targeted delivery and premium visibility in a clutter-free environment.”
“We are thrilled to have CCI oversee the operation of a2x in Japan,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “With their extensive reach and understanding of the advertising industry as a whole, they are the perfect partner with which to bring new publishers and advertisers to the exchange.”
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Cyber Communications Inc.
CCI was established in 1996, as the first digital advertising company in Japan. The company’s principal mission is to contribute to the growth of a healthy digital advertising market, responding to the needs of digital media users and clients. CCI supports to find the intrinsic value in media and maximize publishers’ revenue with its sales force and information network. www.cci.co.jp/en/
About Dentsu, Inc.
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands. The Dentsu Group has a strong presence in over 140 countries across five continents, and employs more than 47,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com
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Cyber Communications Inc.