Triton Digital Fueling the Global Growth of Online Audio by Expanding Its Webcast Metrics Monthly Ranker to Latin America
The Leader in Online Audio Measurement Delivers Insight into Streaming Audiences in Latin America for the First Time
MIAMI— March 21, 2017 — Triton Digital®, a leading technology provider for the global audio industry, today announced the expansion of Webcast Metrics’ online audience monthly rankers to Latin America. The first ever Ranker for Latin America was released today, providing insight into the 25 top-performing LATAM streaming audio stations and networks for January 2017 as measured by the Webcast Metrics audience measurement platform, including Prisa Radio, Grupo Acir, Grupo JBFM and Cadena 3 Argentina.
“Webcast Metrics has been the standard in online audio measurement since the introduction of the U.S. Monthly ranker, with more audio publishers and buyers relying on its metrics than on any other available data,” said John Rosso, President, Market Development at Triton Digital. “The digital audio market in Latin America is poised for tremendous growth in 2017, and we are proud to help accelerate this growth by providing the industry with continuous, trustworthy insight through the Webcast Metrics Monthly Ranker.”
Full results of the January 2017 Ranker for Latin America can be found here:
- January LATAM Ranker (English)
- January LATAM Ranker (Spanish)
- January LATAM Ranker (Portuguese)
Triton Digital’s Monthly Ranker for Latin America is a listing of the digital audio stations and networks of its top 25 clients in Latin America, measured by the Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital’s® (www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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