Triton Digital Announces Completion of Annual Media Rating Council Audit Process
Status of Accredited Metrics Remains Unchanged
LOS ANGELES — APRIL 9, 2015 — Triton Digital, a leading technology provider to the audio industry, today announced that it has completed the annual Media Rating Council audit for their Webcast Metrics® (WCM) and Webcast Metrics Local (WCML) products. Accredited WCM metrics include TLH, AS, SS, AAS, ATSL and non-IP based CUME. Accredited WCML metrics include TLH, SS, AS, AAS, ATSL, AQH, AQH Rating, CUME, CUME Rating and TSL. The MRC Board continued accreditation for all metrics, with the exception of AQH and AQH Rating, on which it took no action (AQH and AQH Rating remain accredited). The accreditation process provides publishers with confidence that Triton Digital’s measurement solutions comply with all relevant industry-standards and produce metrics that can be relied upon by advertising agencies, rep firms and buyers of all sizes.
“Webcast Metrics and Webcast Metrics Local remain the only streaming audio measurement solutions with metrics that have been accredited by the Media Rating Council,” said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. “Because our technology measures actual streaming audio usage and presents data in a way that is easily understood, it is the most accurate and complete solution available.”
“We congratulate Triton Digital for meeting the rigorous requirements needed for MRC accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “This accreditation process once again demonstrated that Triton is at the forefront of audio streaming measurement. We look forward to continuing our work with Triton as they develop additional audience measurement solutions.”
Webcast Metrics is census-based and does not rely on samples, surveys or panels, measuring actual usage without estimates. Webcast Metrics Local is a market-specific measurement solution largely similar to the national measurement product. The market-specific data from Webcast Metrics Local enables agencies and advertisers alike to evaluate relative audience scale within specific markets.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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