Press Releases

Southern Cross Austereo (SCA) Partners with Triton Digital to Bring the First Programmatic Audio Ad Exchange to Australia

Thursday, May 28, 2015 9:00 PM EST

Programmatic Buying of Online and Mobile Audio Ads through a2x® Available in June

SYDNEY – MAY 28, 2015 – Southern Cross Austereo (SCA) today announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring a2x®, the world’s first online audio advertising exchange to Australia in June.

a2x® enables programmatic buying of targeted online and mobile audio ad inventory.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.

This partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange. In addition, publishers are able to leverage audience data to create more effective connections between brands and consumers.

Publishers confirmed as participating upon launch include audioBoom, Guvera, Omny, Rdio and SCA.

“We’re pleased to be partnering with Triton Digital to bring a2x® to Australia,” said James Bayes, Head of Digital Sales & Operations at Southern Cross Austereo. “a2x® will enable Australian brands to engage with a highly desirable audience across a range of premium, digital audio publishers at scale for the first time, which is a significant step forward for the Australian audio industry as a whole. This is further evidence of our strong commitment to leverage technology and data to improve results for clients.”

“SCA is the perfect partner with which to launch a2x® in Australia,” said John Rosso, President of Market Development at Triton Digital.  “They have an unparalleled knowledge of the marketplace and a unique capability to create value for both advertisers and publishers in the exchange.” 


About Triton Digital

Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

For more information, press only:

Myka Hoffman
Southern Cross Austereo
(02) 9375 1521

Kristin Koziarski
Triton Digital
+1 (866) 448-4037 x2694