Press Releases

SoundCloud Selects Triton Digital’s a2x for Monetization of Audio Advertising Inventory in Canada

Wednesday, Oct 19, 2016 8:25 AM EST

Music Platform Doubles Down on a2x to Enable their Canadian Listening Audience to be Accessed Programmatically

MONTREAL – OCTOBER 19, 2016 - Triton Digital®, a leading technology provider for the audio industry, today announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x® as a monetization partner for their digital audio advertising inventory in Canada. This partnership enables programmatic buyers throughout Canada to execute targeted, at-scale buys across SoundCloud’s highly engaged listening audience.

a2x enables the programmatic buying of targeted online and mobile audio inventory, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficacy for advertisers.

“We are pleased to continue to support SoundCloud’s global advertising strategy by adding their Canadian audience to the exchange,” said John Rosso, President of Market Development at Triton Digital. “With mobile ad spending in Canada estimated to reach $3B in 2017, digital audio as an advertising channel is growing at a rapid pace. It’s one of the only mobile-first mediums that enables brands to reach the right audience at the right time with highly-targeted messaging, which is an incredibly powerful and meaningful way to connect with listeners.”

“We remain impressed with the targeting and tracking capabilities of a2x, and look forward to leveraging them to support our advertising and monetization strategy in Canada,” said Sonia Flynn, Vice President, International, at SoundCloud. “With a robust ad tech stack and 100% focus on digital audio, Triton has been a great partner to help us grow our digital audio advertising efforts internationally.”

About Triton Digital
Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, lets people discover and enjoy the largest selection of music from the world’s most diverse creator community. This is made possible by an open platform that directly connects creators and their fans across the globe. Music and audio creators can use the platform to instantly share their content with a global audience, as well as receive detailed stats and feedback from the SoundCloud community.

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For More Information, Press Only:
Kristin Charron
Triton Digital
+1 514 448 4037