SoundCloud Introduces Advertising in Australia and New Zealand Enabling Brands to Reach Music and Audio Fans
Launch Coincides with Rollout of Consumer Subscription Service, SoundCloud Go
Australia and New Zealand Sales Force to be Appointed
Berlin – 15 September 2016 – SoundCloud, the world’s largest music and audio platform with 175 million monthly listeners, introduced today a range of advertising offerings that will now support its existing free service in Australia and New Zealand.
From today, SoundCloud’s free service will be supported by audio advertising, mobile interstitials, promoted tracks, creator partnerships and more. SoundCloud is currently recruiting a Sydney-based sales team that will take responsibility for managing local brand partnerships and ad sales as well as native partnerships – the likes of which have seen UK artists Sizzlebird team up with Jaguar to produce the track ‘Leaves.’
Additionally, SoundCloud will partner with Triton Digital and AdsWizz for interstitials, as well as the audio ads listeners will hear when listening to content from creators who participate in the SoundCloud monetisation programme.
As part of the Australia and New Zealand launch of SoundCloud’s monetisation programme, the platform’s consumer subscription service - SoundCloud Go - is also now available in Australia and New Zealand from today. SoundCloud Go enables subscribers to opt out of advertising as well as enjoy an expanded catalogue of music, offline listening, and other features.
SoundCloud has hosted advertising in the US since the launch of its monetisation program in August 2014, extending its commitment to remunerate artists for the work they upload to the platform. The launch of SoundCloud advertising offerings in Australia and New Zealand follow successful international launches in the UK, Ireland and France earlier this year.
“The introduction of advertising forms a cornerstone of our commitment to the interest of our creator community, 12 million of which are heard each month on our platform,” said Sonia Flynn, SoundCloud’s Vice President of International. “Each time an ad is heard on SoundCloud, an artist will get paid, and will help to ensure the free offering remains available alongside the premium option, SoundCloud Go,” Flynn added.
To date, SoundCloud has run successful campaigns with the likes of HBO, Pepsi, Netflix, Amazon, and 20th Century Fox in the US. The first brand advertisers in the UK and Ireland were Squarespace and TuneCore, extending a relationship already established in the US. In France, brand partners included Zalando and 20th Century Fox.
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, lets people discover and enjoy the largest selection of music from the world’s most diverse creator community. This is made possible by an open platform that directly connects creators and their fans across the globe. Music and audio creators can use the platform to instantly share their content with a global audience, as well as receive detailed stats and feedback from the SoundCloud community. For more information, go to: (www.soundcloud.com).
About Triton Digital
Triton Digital’s® (www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizzalso operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory.
AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at www.adswizz.com