Press Releases

NRJ Group Selects Triton Digital’s Audio Advertising Platform and Programmatic Ad Exchange for Ad Delivery & Monetization

Monday, Mar 16, 2015 6:00 AM EST

NRJ to leverage Triton’s powerful digital audio advertising technology to improve targetability and increase monetization

France – March 16, 2015 – NRJ Group has partnered with Triton Digital, a leading technology provider for the audio industry, to implement Triton’s online audio advertising solution.  Triton’s advertising platform (Tap) and private ad exchange (a2x) will enable NRJ to deliver highly targeted, contextually relevant ads to their audience.  As a result, NRJ Group will better serve its listeners while increasing value for advertisers. 

“We’re seeing more and more listeners consuming audio through web and mobile, and we want to provide the best opportunities for advertisers as we look to monetize our streaming audience,” said Leeroy Shillingford, Head of NRJ Digital Solutions at NRJ Group.“  As digital audio continues to gain traction as a powerful marketing vehicle, we recognize how important it is to have best-in-class technology.   As we did our diligence it became very clear that Triton was the right solution for our needs.”

Tap is designed specifically for audio and provides the necessary tools to better forecast available inventory and package it with audience data.  Through industry-leading ad targeting capabilities, Tap increases the effectiveness of digital audio campaigns.

a2x is the first audio advertising exchange that enables programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers. 

“NRJ Group has an impressive audience and truly understands the power of online audio advertising and where it’s headed,” said Dominick Milano, President of Publisher Development at Triton Digital.  “We’re looking forward to enabling them to work more efficiently and dynamically with advertisers to deliver the right message to the right audiences.”

About Triton Digital

Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

About NRJ Group

NRJ GROUP is one of the leading French private media groups and an international player present in 15 countries, either directly or under licensing agreements with the NRJ/ENERGY brand, the number one international radio brand, and/or NOSTALGIE/NOSTALGIA. In France, the Group is the private radio market leader and one of the new players on the television market. The Group is also a significant player on the radio broadcasting market, through its subsidiary towerCast, number two on the French broadcasting market. NRJ GROUP is a publisher, producer and broadcaster, and markets its own media spaces. For several years, it has been supported by the strength of its radio media and its NRJ, NOSTALGIE, CHERIE FM and RIRE & CHANSONS brands, as well as its marketing expertise and commercial power for deploying new media, particularly in the Television division, or new ways to access its media, principally the internet, and related activities around partnerships in order to follow and anticipate consumer developments, while offering a wider range of advertising services for its clients.


For more information:
Kristin Koziarski
Director of Marketing, Triton Digital
+1 514 448 4037 x2694

Leeroy Shillingford
Head of NRJ Digital Solutions, NRJ Group
+33 (0) 1 40 41 43 40