Digity Selects Triton Digital for Audio Streaming and Audience Engagement
Radio Broadcast Group Shows Commitment to Digital across Station-Base
LOS ANGELES —JANUARY 13, 2015 — Triton Digital, a leading technology provider for the audio industry, today announced the deployment of its Streaming Platform as well as its Audience Management Platform (AMP) by Digity Companies, LLC, a diversified local media, digital, entertainment, and event marketing company. Digity will be implementing Triton’s innovative technology to optimize audio stream quality and increase audience engagement in 70 stations across 14 states.
Digity is committed to digital integration, linking on-air radio and online media through solutions including community portals, live sports audio and video streams, and specialty websites. The company also produces events that provide advertisers consumer-friendly environments for direct one-on-one interactions with customers.
“At Digity we understand the power of digital to connect with and engage listeners,” said Dean Goodman, Digity CEO. “We’ve made a significant commitment to delivering the best possible digital experience for our audience, and after an exhaustive review, we selected Triton for these stations for its breadth of features and ease-of-use.”
Triton’s Audience Management Platform (AMP) is a suite of audience engagement and management tools that enable brands like Digity to extract more value from their audience by creating deeper connections through digital interactions. AMP includes features for promotions, CMS, rewards, contesting, email, and more.
“Digity is a broadcast group that really understands the importance of having a digital strategy across all of its stations,” said Dominick Milano, President, Publisher Development at Triton Digital. “Triton’s solutions will enable Digity to extend their audience beyond the airwaves by engaging them with contests, promotions, rewards, and much more.”
Learn more about Triton’s AMP solution.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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