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Cadena 3 Argentina Selects Triton Digital® for Audio Delivery, Monetization and Measurement

Press Release

Thursday, Jan 19, 2017 10:00 AM EST

Cadena 3 Argentina Selects Triton Digital® for Audio Delivery, Monetization and Measurement

Argentinian Radio Group Chooses Triton’s Technology to Stream, Monetize and Measure Its Digital Audio Content

ARGENTINA – January 19, 2017 — Triton Digital®, a leading technology provider for the audio industry, today announced that Cadena 3 Argentina, the largest radio network with one of the biggest national audience in Argentina, has selected Triton Digital to manage, measure, and monetize its digital audio content.

Through this partnership, Cadena 3 will use Triton’s robust streaming technology to deliver audio content from their three stations to listeners across Argentina. Cadena 3 will also use the Triton Advertising Platform, Tap, to monetize the content, and Triton’s Webcast Metrics® to measure their listening audience. Inventory from Cadena 3’s content which includes news, opinions, music, interviews and entertainment will also be available in a2x®, Triton’s programmatic audio ad exchange.

“With their end-to-end technology stack and unparalleled expertise in the digital audio space, Triton is a valued partner that we are proud to work with,” said Axel Maldonado, IT Manager at Cadena 3 Argentina. “As digital media continues to grow at an incredible pace, we are thrilled to leverage Triton’s technology to deliver a world-class streaming experience for our listeners and the best marketing opportunities for our advertisers.”

“We are pleased to provide Cadena 3 Argentina with the reliable technology they need to effectively manage, measure and monetize their streaming audio audience,” said Benjamin Masse, Managing Director, Market Development & Strategy at Triton Digtial. “We look forward to supporting their digital audio strategy both today and in the future as they continue to deliver a wide array of engaging content to their growing online audience.” 


About Triton Digital
Triton Digital’s® (https://www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

About Cadena 3
Argentina Cadena 3 Argentina is the most important broadcasting group in Argentina. With headquarters in the city of Cordoba, broadcast national content live 24 hours simultaneously in 30 different Argentine cities. From the Heart of the country, Cadena 3 offers a diverse array of programming for all radio listeners. It also leverages modern technology and a number of digital platforms to distribute their programming and connect with listeners. Cadena 3 Argentina has broadcast studios throughout Argentina and abroad (Spain, Mexico, USA and Italy), offering a complete and unique set of live original content 24 hours a day.

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For More Information, Press Only:
Kristin Charron
Triton Digital
Kristin.charron@tritondigital.com  
+1 514 448 4037

Gabriel Chersich
Director of Business and Digital Service
Cadena 3 Argentina
gabriel.chersich@cadena3.com.ar
+54 351 5260597 Ext. 168

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